Anti-Doping

WADA Launches ‘ALPHA’ and ‘Coach True’ Certifications for Wrestling Community

Friday, July 17, 2020 - 01:13 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (July 17) – Without opportunities to compete on the mat, hundreds of top wrestlers and coaches have made the best of their recent downtime and earned certificates delivered through the World Anti-Doping Agency's (WADA) educational tools, ALPHA and CoachTrue.

These educational programs are made available to all athletes and coaches by WADA via the e-learning platform ADeL. The programs intend to provide education and information about the dangers of doping, and the importance of anti-doping controls. They also provide solutions for clean progression in sport rather than simply focusing on what is not allowed.

In the framework of its anti-doping education program, United World Wrestling selected 500 wrestlers from 50 countries and around 150 coaches from 41 countries via their national federations and requested them to complete these programs. Participants who complete all sections of the course, as well as the post-course and the final exam, earned a certificate from WADA.

The wrestlers included those who have already qualified a place for the 2020 Tokyo Games as well as several top-ranked Junior and Senior level wrestlers from countries with a higher risk of doping. That risk was based on an assessment which considered several factors (rank, track record of positives in a country, number of tests collected).

UWW will gradually request all wrestlers and coaches planning to enter a major event (Games, World Junior and Senior championships) to hold their respective certificate (or a recognized equivalent delivered by a National Anti-doping Organization) as a pre-requisite for attending. This has already been successfully implemented in past regional events.

The program also exists for medical professionals such as sports physicians, physiotherapists or sports nutritionists. UWW will extend the requirement to this population so that the athletes’ entourage become more knowledgeable and learn about their role in protecting clean sport.

UWW encourages all wrestlers and wrestlers’ entourage not yet selected to proactively take the course.

Click here to access the platform.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.