#BeachWrestling

African Beach Games: Olympic medalist Oborududu solid on sand

By Vinay Siwach

HAMMAMET, Tunisia (June 29) -- Blessing OBORUDUDU (NGR), an Olympic silver medalist, has achieved remarkable feats on the wrestling mat.

At the African Championships in women's wrestling, the 34-year-old holds the record for the most gold medals, with 12. In Tokyo, she became the first African woman wrestler to reach an Olympic final, making her one of the best among wrestlers who have wrestled on the mat.

However, on Wednesday, Oborududu stepped onto the sands for the first time and returned home with a gold medal at the 2nd African Beach Games in Hammamet, Tunisia.

Despite being a regular in Olympic wrestling at 68kg, Oborududu decided to represent Nigeria in Hammamet, where Beach Wrestling made its debut on the African Beach Games program.

Read: Traditional Wrestling Hotbed Senegal Dominates African Beach Games 

While most victories in Beach Wrestling resemble Olympic wrestling, there are a few differences. In Beach Wrestling, a throw awards three points, ending the bout. If a throw is not executed, the bout continues for the stipulated three minutes. The wrestler who accumulates at least three points before their opponent is declared the winner.

Oborududu achieved this in three of her four bouts. She made her debut against Erica NGAKALI (CGO) in Round 1 and had no trouble defeating Ngakali 3-0 to secure victory via superiority.

In her next match against Patricia ELNOUR (SUD), Oborududu triumphed 3-1, advancing to the semifinal against Anta SAMBOU (SEN). Despite facing a challenge and giving up two points, Oborududu held on for a 3-2 victory, securing her spot in the final against Amy YOUIN (CIV).

Youin, who had not conceded a single point in the group stages and the semifinal, scored two points against Oborududu in the final. However, Oborududu used her experience and strength to defeat Youin 3-2, capturing Nigeria's first-ever gold medal in Beach Wrestling at the African Beach Games.

Blessing OBORUDUDU (NGR)Blessing OBORUDUDU (NGR) made a golden debut at African Beach Games in Hammamet. (Photo: United World Wrestling / Bayrem Ben Mrad)

"Another gold in the bag!," Oborududu wrote on her Instagram. "Glory to God for yet another addition and new win in my career. This win is quite personal to me, as this is my first hand trying beach wrestling. I stepped on the sand with hope as usual. 'Well, I'm here to wrestle yeah, so let me give it my best shot like I always do on the mat' I said to myself. And guess what? I won gold in the ongoing African Beach Wrestling (Games), Tunisia 2023."

This marked the beginning of Nigeria's gold rush, as they went on to win two more gold medals in women's Beach Wrestling. The only weight class in which Nigeria failed to win gold was at 70kg, where Safietou GOUDIABY (SEN) claimed the top spot.

Miesinnei GENEISI (NGR)Miesinnei GENEISI (NGR) made a perfect run to the 50kg gold at the African Beach Games. (Photo: UWW / Bayrem Ben Mrad)

At 50kg, Commonwealth Games and African champion Miesinnei GENEISI (NGR) showcased her dominance, winning all her bouts without conceding a single point.

Geneisi, who had previously won the African Beach Championships in May, began with a 3-0 victory against Emma WANGILA (KEN) in Round 1. She followed it up with a similar scoreline, defeating Cheima CHEBILA (ALG) in Round 2. When Mbuka CAROLINA (ANG) withdrew due to injury in Round 3, Geneisi was declared the winner after three wins in the round-robin bracket involving five wrestlers.

Nahamie SAMBOU (SEN) secured two wins, earning the silver medal, while Cheima CHEBILA (ALG) won the bronze after defeating Wangila in the Round 3 bout.

Esther KOLAWOLE (NGR)Esther KOLAWOLE (NGR) won the gold medal at 60kg at the 2nd African Beach Games. (Photo: UWW / Bayrem Ben Mrad)

Another African champion who won a gold medal was Esther KOLAWOLE (NGR) in the 60kg weight class. While not as dominant as her compatriots, she managed to win gold with close victories.

Kolawole began with a 3-0 win over Siwar BOUSETA (TUN) but encountered difficulty in a 2-1 win against Nogona BAKAYOKO (CIV) in Round 2. Mame SAMBOU (SEN) also put up a fight, but Kolawole emerged victorious with a 2-1 scoreline, securing her place in the semifinal. Emily WANYAMA (KEN) proved no match for Kolawole, who won 3-0 via a fall to advance to the final.

Chaimaa AOUISSI (ALG) provided a formidable challenge in the final, but she was unable to overcome the 1-0 deficit. Kolawole secured the victory and the gold medal with a 1-0 scoreline.

Safietou GOUDIABY (SEN)Safietou GOUDIABY (SEN) won the 70kg gold after beating Bea MEIRING (RSA) in the final. (Photo: UWW / Bayrem Ben Mrad)

Maintaining a clean slate, Goudiaby emerged as the champion in the 70kg weight class. Goudiaby only had to wrestle one bout to reach the semifinal, as her first opponent, Winrose ALIVISA (KEN), withdrew due to an injury sustained in a previous bout.

In the semifinal, Goudiaby prevented Faiza AOUALI (ALG) from scoring and won 2-0, securing her place in the final against Bea MEIRING (RSA), who defeated Olympian Khadija JLASSI (TUN) 4-1 in the other semifinal.

Meiring, however, struggled in the final against Goudiaby who won 3-0, a victory by superiority.

Both Nigeria and Senegal ended with 75 points each in the team titles. However, with two extra gold medals than Senegal, Nigeria was declared the team title winner while Senegal finished second. Algeria, with 47 points, finished third.

RESULTS

50kg
GOLD: Miesinnei GENEISI (NGR)
SILVER: Nahamie SAMBOU (SEN)
BRONZE: Cheima CHEBILA (ALG)

60kg
GOLD: Esther KOLAWOLE (NGR) df. Chaimaa AOUISSI (ALG), 1-0

BRONZE: Mame SAMBOU (SEN) df. Emily WANYAMA (KEN), 3-1

70kg
GOLD: Safietou GOUDIABY (SEN) df. Bea MEIRING (RSA), 3-0

BRONZE: Khadija JLASSI (TUN) df. Faiza AOUALI (ALG), 3-0

+70kg
GOLD: Blessing OBORUDUDU (NGR) df. Amy YOUIN (CIV), 3-2

BROZE: Anta SAMBOU (SEN) df. Erica NGAKALI (CGO), via fall

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.