#WrestleElJadida

African Championships preview: Oborududu chases record 11th title

By Vinay Siwach

EL JADIDA, Morocco (May 13) -- Odunayo ADEKUOROYE (NGR) has spent around nine months off competition. A heartbreaking loss in Tokyo meant that she missed out on a medal at her second straight Games. But with African Championships and Commonwealth Games scheduled within three months, the World silver medalist is back for the continental tournament beginning next week in El Jadida.

As she is coming back after a break, the five-time African champion is jumping up to 59kg for the tournament. While she has nothing to prove at the competition, it will be a warm-up before she goes for her title defense at the Commonwealth Games in August.

Along with Adekuoroye, Nigeria will pin hopes on Blessing OBORUDUDU (NGR) to guide the country to defend their team title. The Tokyo Olympic silver medalist will be looking for her 11th straight African title.

Odunayo ADEKUOROYE (NGR)Odunayo ADEKUOROYE (NGR) will be eyeing her sixth African title. (Photo: UWW / Martin Gabor)

Oborududu, unlike her younger compatriot Adekuoroye, wrestled at the World Championships in Oslo after the Olympics but lost early. But she began the 2022 season with a gold medal at the Ranking Series in Istanbul in February.

That victory included a win over world champion Meerim ZHUMANAZAROVA (KGZ) in the final. Oborududu had defeated her in the quarterfinal of the Tokyo Games as well.

Nigeria has entered nine wrestlers out of ten weight classes as it has missed the 62kg. It may prove tricky as its biggest challenger Tunisia has entries in all 10 weight categories.

It will be a close battle between the two nations for the title as Tokyo Olympians Sarra HAMDI (TUN), Siwar BOUSETA (TUN), Zaineb SGHAIER (TUN) and Rio bronze medalist Marwa AMRI (TUN) are leading the charge for their country. Also in the mix is young star Khadija JLASSI (TUN) at 65kg.

Adekouroye and Bouseta will clash head-on at 59kg and that may prove to be crucial in deciding which country finishes at the top.

Samar HAMZA (EGY)Samar HAMZA (EGY) will be the favorite to win the 76kg weight class. (Photo: UWW / Kadir Caliskan)

Usually, at continental championships, freestyle and Greco-Roman styles highlight the competition but that is not the case for African Championships.

Apart from Nigeria and Tunisia, Egypt will also be banking on making a good run at the tournament.

Its first-ever world medalist and defending champion Samar HAMZA (EGY) will be competing at 76kg and at her fifth continental championships. Ever since she began competing at the senior level in 2016, she is yet to lose a bout.

So when wrestling begins Saturday, all eyes will be on these stars who are chasing continental glory before the World Championships in Belgrade, Serbia in September.

Nicolaas DE LANGE (RSA)Nicolaas DE LANGE (RSA) will be making his senior African Championships debut. (Photo: UWW / Kadir Caliskan)

In freestyle and Greco-Roman, a few names stand out that fans need to follow.

Algeria is the favorite to defend their freestyle team title from 2020 and two-time African champion Abdelhak KHERBACHE (ALG) is jumping up to 61kg and will be looking for his third title and first at the new weight.

At 57kg, Tokyo Olympian Diamantino IUNA FAFE (GBS) will be eyeing his first African title after missing out on one in 2020 when he finished with a silver medal. His biggest challenge will be Salah KATEB (ALG) who is competing at the senior African Championships for the first time. He won the junior title in 2017.

Fateh BENFERDJALLAH (ALG) at 86kg will be a star attraction as the youngster chases his first gold at the tournament after missing out in 2020. The experience at the Tokyo Olympics will also be beneficial for him to negotiate the challenge of his opponents.

Junior world bronze medalist Nicolaas DE LANGE (RSA) will be the favorite to win the 97kg weight class but Abderrahmane BENACHA (ALG) will be a big name to overcome.

U23 world silver medalist from 2018 Youssif HEMIDA (EGY), who trains in the USA, will be the favorite to win the three-man 125kg bracket.

With Tokyo bronze medalist Mohamed EL SAYED (EGY) giving the tournament a miss, Egypt wrestler will have a challenging road if it wants to win the team title. The race may come down to Algeria and Tunisia as these two nations are the only ones with 10 wrestlers entered.

The U17 and U20 African Championships will also be held in El Jadida. The U17 tournament begins Tuesday, U20 begins Thursday and the senior will begin Saturday with women's and Greco-Roman. Freestyle will close out the tournament on Sunday.

Live action and highlights from all the three competitions will be on uww.org.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.