#WrestleTokyo

Al-Obaidi Named to IOC Refugee Team, Will Wrestle at Tokyo 2020

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 9) -- Aker AL-OBAIDI, an Iraqi-refugee currently living, working, and wrestling in Austria has been named to the IOC Refugee Team for the 2020 Olympic Games in Tokyo. The 67kg Greco-Roman athlete will be the first wrestler to compete for the Refugee Team at the Olympic Games.

"This is one of the most beautiful moments in my life, said Al-Obaidi. "I am so happy that this dream has come true. I have imagined this situation so many times. Now I will do everything to be well prepared in Tokyo!“

Al-Obaidi, who holds an Austrian residence permit and has received the full support of the Austrian Wrestling Federation, was able to travel around Europe and attend several major wrestling competitions the past few years, including the 2019 Junior European Championships where he took bronze.

"We are very proud of Aker," said United World Wrestling president Nenad LALOVIC. "He has worked hard to achieve his goals on and off the mat. We are in full support of his career and share in his excitement for competing in Tokyo this summer."

"The Austrian Wrestling Federation was key to helping Aker to train," said to Deqa NIAMKEY. "His training partners, and especially his coach Benedikt Ernst were essential in assisting Aker with training, travel, and acclimating to his new life in Austria."

Al-Obaidi stayed busy on the mats over the last three years, competing in several tournaments including two Olympic qualification events held in 2021.

2021 U23 Senior European Championships
2021 World OG Qualifier
2021 Senior European Championships
2021 Grand Prix Henry Deglane
2021 European OG Qualifier
2020 European OG Qualifier
2020 Senior European Championships
2019 Junior World Championships
2019 Junior European Championships

The Refugee Olympic Team (EOR) includes 25 Refugee Athlete Scholarship-holders from 11 countries who have been living and training in 13 host countries and represents 12 sports. For all official representations of the team (i.e. medal ceremonies) the Olympic flag will be raised, and the Olympic anthem will be played.

Al-Obaidi will take the mats for the 2020 Tokyo Olympic Games on Tuesday, August 3rd inside the Makuharri Messe in Tokyo. 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.