#UWWAwards2022

Amouzad, Elor, Nazaryan Tabbed as UWW's Rising Stars of 2022

Thursday, December 22, 2022 - 13:02 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 22) -- Rahman AMOUZADKHALILI (IRI), Amit ELOR (USA) and Edmond NAZARYAN (BUL) had outstanding results in 2022 and have been named United World Wrestling’s Rising Stars of the Year.

Amouzad, at just 20 years old, won golds at the Asian and World Championships this season and scored incredible 2022 wins over veterans Bajrang PUNIA & Haji ALIYEV (AZE), before closing out his near-perfect World Championships with a win over Yianni Diakomihalis (USA) in the final to capture the 65kg gold.

Elor had a phenomenal season, becoming the first American to win three world titles in a single season.

The 19-year-old won U20 world gold in August and a senior-level world title in September, before capping off a historic year with a U23 world title in October, joining a rare list of wrestlers who won gold medals at every World Championships.

In Greco-Roman, Nazaryan extended his family tradition of excelling on the big stage.

Just 20 years old, the Bulgarian reached the European and World Championships finals this year and made it clear that he is ready for the big stage at such a young age.

His runs include wins over Olympic silver Kenchiro FUMITA (JPN), and European foes Murad MAMMADOV (AZE) and Erik TORBA (HUN).

While he fell short of crossing the final hurdle at both tournaments, Nazaryan has put his name in the hat at 60kg for the coming future.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.