#development

ASOIF: IFs discuss sustainability, development and education initiatives at ASOIF Forum

Tuesday, May 31, 2022 - 12:51 By United World Wrestling Press

Share this article

LAUSANNEE, Switzerland (May 31) --- United World Wrestling's Development Director Deqa Niamkey led the ASOIF’s Forum on Sustainability, Development and Education (ASDEG) in Lausanne last week. Here's what ASOIF.com said about the event

Experts from 27 International Federations (IFs) governing Olympic summer and winter sports gathered this week at ASOIF’s Forum on Sustainability, Development and Education (ASDEG). The event was held on 24 and 25 May in Lausanne, Switzerland, led by the Chair of ASOIF’s ASDEG Group Deqa Niamkey from United World Wrestling (UWW).

For the first time, the Forum addressed the important field of sustainability which had been added recently to the group’s portfolio. The International Olympic Committee introduced the topic and shared best practice. World Sailing presented their Agenda 2030, an ambitious sustainability strategy that covers environmental, economic and social aspects. The International Hockey Federation offered insights into how an IF can kick-start the sustainability initiatives at an early stage.

After the pandemic had forced a two-year pause of the Forum, the participants also discussed how COVID-19 has changed their ways of working. UWW presented how the global health crisis has helped their federation embrace online education and showcased a number of online interactive tools, which are accessible to all sports. Meanwhile, World Curling shared how they financed education modules by offering online training courses for an enrolment fee to future umpires and ice technicians.

Deqa Niamkey said during the Forum: "After two years of pandemic, it was great to meet all the IF colleagues in person again at the Forum. We had insightful exchanges on the common challenges we have been facing. I am glad to see that more and more IFs are eager to work together on these important topics and I am looking forward to even more collaboration in the future."

Another important topic on the Forum’s agenda: how to optimise the support to National Federations (NFs). World Rugby introduced their benchmarking tool that has helped them to distribute funds to their member federations. The Badminton World Federation presented their targeted funding models driven by NF assessment data.

Representatives from Olympic Solidarity also joined in to give an update on their 2021-2024 Plan and the global development programmes. 

Organised annually, the Forum facilitates a united approach of a large number of IFs in the implementation of their projects in the fields of sustainability, education and development. This allows efficiencies in terms of human and financial resources, ensures a certain consistency across the sports and thereby maximises the impact of the related IF activities overall.

To learn more about ASOIF.com, click HERE.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.