#Astana2019

Astana to Host 2019 Senior Wrestling World Championships

Monday, September 24, 2018 - 15:13 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (September 24) – United World Wrestling has announced the city of Astana will host the 2019 Senior Wrestling World Championships September 14-22 at the Daulet Arena.

The Kazakhstan capital city has hosted several United World Wrestling events in recent years, including the 2014 Senior Asian Wrestling Championships, 2016 Asian Olympic Qualifier, and the 2018 Grappling World Championships.

“We were very pleased with the presentation put on by the Organizing Committee from the city of Astana,” said United World Wrestling president Nenad Lalovic.

"With our recent success at the championships last year in Paris, and the upcoming championships in Budapest, I have every confidence that Astana will deliver an excellent event for our athletes, coaches, and fans.”

Competition to host the championships was intense, as the 2019 world championships will serve as the first qualification event for the 2020 Olympic Games in Tokyo.

The top six finishers in each Olympic weight category in Astana will secure an Olympic qualification for their nation, with the remaining qualification spots earned at continental competitions and a “Last Chance Qualifier” during the 2020 competition calendar.

“The Wrestling World Championships are a major event and will help popularize wrestling in Kazakhstan and the region,” said Kazakhstan Wrestling Federation president Sauat Mynbayev.

“We are excited to host the championships in Astana and are confident they will be remembered to you as one of the best sporting events and will receive positive feedback from fans.”

Tickets for the 2019 World Championships are expected to go on sale in January.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.