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Baattiah first female member of Saudi Wrestling's board

Sunday, June 12, 2022 - 11:36 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (June 10) -- In a significant step forward for women’s wrestling in Saudi Arabia as well as the United World Wrestling’s push for gender equality, Amal BAATTIAH has been elected as the first female member of the Saudi Arabian Wrestling Federation’s executive board.

Baattiah’s election is part of the wider strategy for wrestling in Saudi Arabia, which has witnessed rapid growth in the last few years thanks to the support and cooperation between the Saudi Wrestling Federation and UWW.

It also underlines the importance of the UWW’s development programs, which are providing immediate results in improving gender equality in wrestling. Baattiah was a participant in the Women Lead Sports Master Program, which was spearheaded by world-renowned expert Gabriela Mueller.

The Women Lead Sports Master Program has been designed to empower participants to shape the future of wrestling as a global sport, learn effective leadership strategies and techniques, and increase a diverse leadership talent pool within all levels at the UWW.

Baattiah graduated from the program in January 2022. And earlier this month, she broke the glass ceiling by becoming the first woman to get elected to the Saudi Arabian Wrestling Federation board. Her election marks another landmark moment for the development of the sport in Saudi Arabia.

In the last few years, with support from the UWW, the country has taken important initiatives to educate its coaches and referees, developed infrastructure and focussed on the grassroots.

Since 2017, the Saudi Arabian Wrestling Federation has held coaching and refereeing courses every year, except for the break forced by the pandemic. These courses were held under the supervision of UWW-certified educators.

In January 2021, the first-ever introduction to refereeing course was conducted for women and later that year, in December, a similar course for women coaches was organized.

Olympic bronze medalists Marwa AMRI (TUN) and Clarissa CHUN (USA) attend the introduction of coaches course in Saudi Arabia, (Photo: United World Wrestling)

The country’s wrestlers have also been a part of the UWW’s More than Medals program every year for the last five years. As much as sporting skills, the workshop teaches the wrestlers life skills, which help them prepare for a career after sport.

At the same time, there have been constant efforts to improve the wrestling infrastructure in Saudi Arabia. The Saudi Arabian Wrestling Federation established three training centres in 2015 and one in 2018. These centers are situated in Riyadh, Dammam, Makkah and Jeddah. Over the years, the UWW has donated six wrestling mats to Saudi Arabia while the national federation has imported four more mats. In the first six months of this year, 10 new mats have already arrived in Riyadh.

On the administrative front, Saudi Arabian Wrestling Federation President Fahad ALFARRAJ was elected as a vice-president of the Arab Wrestling Federation.

All these developmental activities have shown results on the mat.

Wrestlers from Saudi Arabia participated in the World Championships for the first time in 2017. It was also the first-ever world-level participation by the country’s wrestlers since 1980.

Since then, Saudi wrestlers have been a constant presence at junior and senior international tournaments and have started to make their presence felt on the podium as well. In 2019, the country won a bronze medal at the World School Combat Games in Budapest. In the same year, four Saudi Arabian wrestlers won bronze medals at the U15 Asian Championships in Chinese Taipei.

In 2022, Saudi Arabia won its first-ever Arab Championship gold medal, with five wrestlers finishing on top of the podium at the U17 and U20 Arab Championship in Makkah. Saudi Arabia was ranked second in the championship where 12 Arab countries participated.

In 2023, Saudi Arabia will host the U17 and U23 Asian Championship and will also host the Arab Championships for both age groups for the first time ever.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.