#BeachWrestlingWorldSeries

Beach Wrestling World Series Boasts Action-Packed First Day in Portugal

Friday, March 29, 2019 - 17:38 By Tim Foley

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CHAVES, Portugal (March 29) – Spectators watched from the banks of the Tamega River Friday as wrestlers from a dozen countries began their quest for prize money and national pride during the first stop of the 2019 Beach Wrestling World Series.

The event is one of four in the Beach Wrestling World Series, an annual series launched this year by United World Wrestling in support of its associated style, beach wrestling.

“This was a fun first day,” said Kamilla FAMA, who competed at 50kg for Brazil losing her first match. “I wish I would have performed better, but I love wrestling and being in the sand. This is going to get bigger every stop!

Camila FAMA (BRA) and Kamila BARBOSA (BRA) after day one of wrestling at the Beach Wrestling World Series in Chaves. (Photo: Max Rose-Fyne)

Sand and wrestlers went flying during the qualification rounds on Friday, with dozens of wrestlers sending opponents arching towards the ground. Perhaps the highest-flying maneuver was by Dato MARSAGISHVILI (GEO) who used a wrist and underhook to toss Pedro Jacinto GARCIA PEREZ (ESP) in their session ending bout at -90kg.

Marsagishvili is a 2012 Olympic bronze medalist and 2011 world medalist making him the most accomplished of the mat wrestlers in attendance.

Dato MARSAGISHVILI (GEO) after his session ending three-point throw. (Photo: Max Rose-Fyne)

Wrestling action will continue tomorrow morning at 10am with two more qualification rounds in each weight class. The medal rounds will start at 3pm local time.

The medal rounds are more significant now than in year’s past as place-winners will be awarded cash prizes based on where they finish. Gold medalist will earn 1000 CHF, silver 500 CHF, and bronze 250 CHF in each of the eight weight categories (four men, four women). There is also an additional prize of 1000 CHF for the best move of the tournament, which will be selected by the fans, athletes, and coaches at the end of the event.

In addition to money and national pride the place winners at tomorrow’s final session also earn points in qualifying for the 2019 ANOC World Beach Games held in San Diego in October. Competitors will also able to capture additional points at the next Beach Wrestling World Series stop May 10-11 in Rio de Janeiro.

The Beach Wrestling World Series can be watched live around the world on FloWrestling.org. Fans and athletes can also follow the Beach Wrestling World Series on Instagram, Facebook, YouTube, and Twitter.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.