#WrestleOslo

Berg Among Four Who Announced Retirement in Oslo

Thursday, October 14, 2021 - 12:41 By Vinay Siwach

Share this article

OSLO, Norway (October 14) -- The Oslo World Championships witnessed a special moment on the penultimate day of the competition when Norway's Olympic medalist Stig BERGE (NOR) announced his retirement from the sport in front of his home fans. The Jordal Amfi arena saw a sea of fans bid farewell to the Greco-Roman wrestler who won a bronze medal at the Rio Olympics 2016. 

In his final tournament, Berge was looking good for a medal but his run was cut short when he suffered a loss in the quarterfinals. The hopes of a repechage round were also dashed when lost in the semifinal of the 67kg weight class.

President Lalovic welcomed King of Norway HARALD V to the '21 World Championshipns in Oslo. (Photo: Kadir Caliskan)

On the special occasion, the King of Norway HARALD V was also present in the arena and was greeted by the president of United World Wrestling Nenad LALOVIC. The two were given a grand reception in the arena and both watched the bouts on Saturday.

The 38-year-old, who left his singlets on the mat Sunday, brought his son to the mat as the crowd gave him standing ovation for a career which included a bronze medal at the Olympics, bronze at World Championships and three silver medals at European Championships.

He was not the only wrestler to retire in Oslo. Three other wrestlers also hanged their bouts from the sport.

Rio Olympian Chakir ANSARI (MOR) signaled his retirement by leaving his shoes on the mat at the '21 Oslo World Championships. (Photo: Kadir Caliskan)

Freestyle wrestler Chakir ANSARI (MOR), Egypt women's wrestling legend Samar HAMZA (EGY) and Japan's Greco-Roman wrestler SHIYOMADA (JPN) also ended their careers with Ansari being the first of the lot.

Ansari wrestled on the first day of the competition and after his loss to Arman ELOYAN (FRA), he left his shoes on the mat, a mark of retirement in wrestling. Incidentally, the two-time Olympian wrestled for France until 2014 before moving to Morocco.

Hamza had a fairytale ending to her career, etching her name in history books as she became her country's first-ever female wrestler to win a medal at the annual event. She defeated Kiran GODARA (IND) in the 76kg bronze medal bout to return home with the bronze. Hamza has previously wrestled at two Olympics and finished 10th in Tokyo.

Shiyomada could have shocked the world when he led Olympic champion 6-1 in their opening round bout. He then tried a big body-lock throw but ended on his back, a position Mohammadreza GERAEI (IRI) held and secured a pin for the win. In the repechage round, Shiyomada lost to Hasart JAFAROV (AZE).

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.