#Trnava2018

Betschart Ready to Rewrite Swiss Record Books

Tuesday, September 18, 2018 - 08:38 By Eric Olanowski

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TRNAVA, Slovakia (September 18) - Ramon BETSCHART (SUI) will take the mat Tuesday night with an opportunity to rewrite the Swiss Greco-Roman wrestling books when he competes for his country’s first junior world gold medal. 

His historic Trnava run comes a year after Betschart left Tampere, Finland with a 15th place finish at the 2017 World Championships. “I don’t regret anything from those championships, and not much has changed in my life over the past year. I attribute this year’s success to the recent rules changes. Particularly the par terre rule changes.” 

Prior to his Monday semifinal win, Switzerland's highest Greco-Roman finish came from Thomas ROETHISBERGER at the 1992 World Championships when he finished in fourth place.

“I didn’t know the history behind my semifinals match,” said Betschart. “Walking to the mat, I wasn’t thinking about making history, only concentrating on my match. I was just focused on the match and nothing else. But if it was me or another Swiss wrestler, I would have been happy.”

After his semifinals win, flanked by his Swiss teammates, Betschart said “This is an amazing feeling. It’s pure happiness. I really have no word for how I feel. I just hope I get the gold medal tomorrow.” 

Waking up Tuesday morning, nothing is going to change for Betchart. “Preparation-wise, I’m not going to change anything. Normal preparation and focusing on my warmup is going to be key.”  

Betschart will take on the 2018 Asian junior champion Mohammadhadi SARAVI (IRI) in the 87kg gold-medal bout. 

 “I know I will wrestle Mohammadhadi Saravi in tomorrow’s finals. But I don’t think much about my opponent. I have my way, the Swiss way, and that’s all I think about.”

If Betschart scores the gold medal on Tuesday night, he’ll join his uncle Hugo DIETSCHE (SUI) in rewriting the Swiss Greco-Roman record books. Dietsche won Switzerland’s first Olympic medal in 36 years when he finished with the bronze medal at the 1984 Los Angles Olympic Games. That 1984 bronze medal still stands as Switzerland’s last Greco-Roman Olympic medal. 

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.