#Trnava2018

Betschart Ready to Rewrite Swiss Record Books

Tuesday, September 18, 2018 - 08:38 By Eric Olanowski

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TRNAVA, Slovakia (September 18) - Ramon BETSCHART (SUI) will take the mat Tuesday night with an opportunity to rewrite the Swiss Greco-Roman wrestling books when he competes for his country’s first junior world gold medal. 

His historic Trnava run comes a year after Betschart left Tampere, Finland with a 15th place finish at the 2017 World Championships. “I don’t regret anything from those championships, and not much has changed in my life over the past year. I attribute this year’s success to the recent rules changes. Particularly the par terre rule changes.” 

Prior to his Monday semifinal win, Switzerland's highest Greco-Roman finish came from Thomas ROETHISBERGER at the 1992 World Championships when he finished in fourth place.

“I didn’t know the history behind my semifinals match,” said Betschart. “Walking to the mat, I wasn’t thinking about making history, only concentrating on my match. I was just focused on the match and nothing else. But if it was me or another Swiss wrestler, I would have been happy.”

After his semifinals win, flanked by his Swiss teammates, Betschart said “This is an amazing feeling. It’s pure happiness. I really have no word for how I feel. I just hope I get the gold medal tomorrow.” 

Waking up Tuesday morning, nothing is going to change for Betchart. “Preparation-wise, I’m not going to change anything. Normal preparation and focusing on my warmup is going to be key.”  

Betschart will take on the 2018 Asian junior champion Mohammadhadi SARAVI (IRI) in the 87kg gold-medal bout. 

 “I know I will wrestle Mohammadhadi Saravi in tomorrow’s finals. But I don’t think much about my opponent. I have my way, the Swiss way, and that’s all I think about.”

If Betschart scores the gold medal on Tuesday night, he’ll join his uncle Hugo DIETSCHE (SUI) in rewriting the Swiss Greco-Roman record books. Dietsche won Switzerland’s first Olympic medal in 36 years when he finished with the bronze medal at the 1984 Los Angles Olympic Games. That 1984 bronze medal still stands as Switzerland’s last Greco-Roman Olympic medal. 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.