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Buenos Aires hosts 2022 More Than Medals camp

Monday, July 11, 2022 - 11:44 By United World Wrestling Press

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BUENOS AIRES, Argentina (July 8) -- Aligned with the UWW strategy that focuses on youth development, 2022 More Than Medals Buenos Aires U20 was held in Buenos Aires, Argentina, from June 27 to July 3.

For seven days, 50 wrestlers and coaches from 10 countries took part in the camp, allowing young athletes to exchange experiences and create good memories.

Three gold medalists, seven silver medalists, and eleven bronze medalists from the U17 Pan-American Championships participate in this camp.

An anti-doping seminar was also conducted by Silvina Valoppi from the national anti-doping agency. The seminar was centered on general anti-doping rules, the rights & responsibilities of athletes & coaches (rules for minors and adults), testing procedures, clean sports values, and ethics.

The training sessions were dictated by each national coach, giving a chance to wrestlers to experience other countries' training styles and learn new ways.

ARGMore Than Medals participants share a laugh during a training session at the camp in Argentina. (Photo: United World Wrestling)

Agustin DESTRIBATS (ARG) and Patricia BERMUDEZ (ARG) joined the camp as ambassadors and shared their techniques and experience with the youngsters and encouraged them to pursue their dreams in wrestling.

A fun activity day was organized with the support of the Argentina Wrestling Federation with sightseeing in the traditional Buenos Aires neighborhood Caminito, in La Boca, and also the traditional emblem of the city El Obelisco.

This camp once again marked the success of the continued More than Medals program that United World Wrestling has been offering to young athletes since 2017.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.