#UWWAwards

Burroughs and Chamizo, Snyder and Sadulaev Headline Biggest Rivalries of the Year

By Eric Olanowski

CORSIER-SUR-VEVEY, Switzerland (December 19) -- United World Wrestling has named four of the Biggest Rivalries of the Year. There were two in freestyle, and one in Greco-Roman and women's wrestling.

The freestyle season saw more than one top-level rivalry, so a pair were selected for this category. The first freestyle rivalry selected was the 74kg showdown between Jordan BURROUGHS (USA) and Frank CHAMIZO (ITA), and the second was Abdulrashid SADULAEV (RUS) and Kyle SNYDER (USA).

The 74kg rivalry was kickstarted on social media when Burroughs, the five-time world and Olympic champion, posted an Instagram photo that was captioned, “If you want to be the king, you have to beat the king.” The message was of course directed at two-time world champion, Chamzio, who was coming up to 74kg after winning the 2017 world title at 70kg.

After trading social media blows, May’s Beat the Streets in New York City was the stage selected to host the first match between the pair of superstars. Chamizo commanded the early 4-0 lead in that Beat the Streets match but was outscored 6-1 in the final four minutes of the bout, losing the match, 6-5. Chamizo scored his revenge in the second match, outlasting the London Olympic champion in front of a sold out Bağcılar Olympic Sports Hall at the Yasar Dogu in Istanbul, Turkey, evening the series at one match apiece. 

The rubber match took place in the bronze-medal bout of the World Championships and not in the gold-medal bout as everyone expected heading into Budapest. In that match, Burroughs edged Chamizo, 4-4 on criteria and took the 2-1 series lead.

The second biggest freestyle rivalry of the year was between Russia’s four-time world and Olympic champion, Abdulrashid Sadulaev and Kyle Snyder, the three-time world and Olympic champion. Snyder scored the 6-5 come-from-behind win when the pair battled for the 97kg individual world title in Pairs in 2017. More importantly, Snyder's win gave the Americans their first team title in 22 years. 

Sadualev got his revenge in the finals of the 2018 World Championships by pinning the returning world champion and put the icing on the cake for the Russian Federation to win the freestyle team title. 

Perhaps no weight category was more competitive in 2018 than women’s wrestling’s 76kg. Lead by reigning world champion, Yasmin ADAR (TUR), four-time world champion, Adeline GRAY (USA), and Rio Olympic champion, Erica WIEBE (CAN). It was the American Adeline Gray who prevailed and won her fourth world title. 

In Greco-Roman, Kyrgyzstan’s Akzhol MAKHMUDOV (KGZ) was looking for redemption coming into the Junior World Championships the American Kamal Ameer BEY (USA) was victorious in the 2017 junior world finals. Makhmudov dominated the bronze-medal bout at the Junior World Championships and picked up the 8-1 win. 

We had to wait an entire year to see some of the rivalries, but that may not be the case heading into 2019. Snyder wasted no time in letting the wrestling world know when a potential #SnyderLaev3 could happen, announcing that he'll head to Krasnoyarsk, Russia, in January to compete at the 2019 Ivan Yarygin - a tournament in which Sadulaev is expected to be entered. 

The next award to be released will be the Comeback Athletes of the Year which will come out on Saturday. 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.