#Fortaleza2018

Canada Boasts Three Champs, USA Wins Women's Freestyle Team Title at #Fortaleza2018

By Taylor Miller

FORTALEZA, Brazil – North America ran away with the top-three spots in the team race of the women’s freestyle tournament at the 2018 Junior Pan American Championships, with USA taking first, followed by Mexico and Canada.

The U.S. won two weight classes with 2017 Cadet Pan American champion Cameron GUERIN claiming the crown at 55 kg and Brianna CSONTOS dominating at 62 kg.

Csontos was named the tournament’s Outstanding Wrestler and was awarded the Golden Boot after recording three first-period falls and a decision.

In addition to two champs, USA had five silver medalists, helping the squad to 172 points and its second team title of the weekend.

Mexico picked up three champions, including Mariela ESCALANTE HERNANDEZ, who defeated Greidy ESTUPINAN PEREZ (COL) in the 50 kg finals, 5-3.

Also claiming gold for Mexico was Atzimba LANDAVERDE MORENO at 65 kg and Miriam OLVERA GONZALEZ at 76 kg.

Overall, Mexico score 152 points with three champions, one runner-up and three bronze medalists.

Three 2017 Junior Pan Am runners-up made it to the top of the podium on Saturday, all hailing from Canada. Gold medalist included Jayd DAVIS at 53 kg, Hannah TAYLOR at 57 kg and Dejah SLATER at 68 kg.

Two additional bronze-medal performances and a silver pushed Canada onto the podium with 135 points and the third-place team trophy, edging out Brazil’s 131 points.

The two other wrestlers securing Pan American titles on Saturday were Katherine RENTERIA CUERO (COL) at 59 kg and Thais DE LUCAS DE OLIVEIRA (BRA) at 72 kg.

The tournament continues Sunday with men’s freestyle action beginning at 9 a.m. ET live on unitedworldwrestling.org.

Team results (top five)
1. USA – 172
2. Mexico – 152
3. Canada – 135
4. Brazil – 131
5. Colombia – 80

Final results

50 kg
GOLD - Mariela ESCALANTE HERNANDEZ (MEX)
SILVER - Greidy ESTUPINAN PEREZ (COL)
BRONZE - Evelyn MATOS SANTOS (BRA)
BRONZE - Adela MORALES VARGAS (ECU)

53 kg
GOLD - Jayd DAVIS (CAN)
SILVER - Vayle BAKER (USA)
BRONZE - Rita ROJAS CHAVEZ (MEX)

55 kg
GOLD - Cameron GUERIN (USA)
SILVER - Karla ACOSTA MARTINEZ (MEX)
BRONZE - Becky CORNEJO MUNOZ (ECU)

57 kg
GOLD - Hannah TAYLOR (CAN)
SILVER - Michaela BECK (USA)
BRONZE - Susana LOZANO VEYTIA (MEX)

59 kg
GOLD - Katherine RENTERIA CUERO (COL)
SILVER - Brenda REYNA (USA)
BRONZE - Sara BRINKAC (CAN)

62 kg
GOLD - Brianna CSONTOS (USA)
SILVER - Paula MONTOYA GARCIA (COL)
BRONZE - Xiao LIU (CAN)

65 kg
GOLD - Atzimba LANDAVERDE MORENO (MEX)
SILVER - Megan FENDELET (CAN)
BRONZE - Andrea GARCIA MUNOZ (COL)

68 kg
GOLD - Dejah SLATER (CAN)
SILVER - Kayla MARANO (USA)
BRONZE - Grabriela PEDRO DA ROCHA (BRA)

72 kg
GOLD - Thais DE LUCAS DE OLIVEIRA (BRA)
SILVER - Andrea SENNETT (USA)
BRONZE - Adaljiza SANCHEZ IBARRA (MEX)

76 kg
GOLD - Miriam OLVERA GONZALEZ (MEX)
SILVER - Beatriz RODRIGUES DOS REIS (BRA)

 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.