stadiums

China Builds 47 Million Euro Wrestling Stadium in Senegal

Thursday, July 26, 2018 - 15:46 By BBC News

Share this article

DAKAR, Senegal (July 26) -- Senegalese President Macky Sall and his Chinese counterpart, Xi Jinping, inaugurated a national wrestling arena in Dakar this week in a project funded by the Chinese government.

The first arena dedicated to this popular sport in Senegal, located in the city of Pikine, near Dakar, was inaugurated Sunday, the second day of the visit of the Chinese leader in the Senegalese capital.

Xi Jinping, on a state visit to Senegal, symbolically handed Macky Sall the keys of the national arena of Pikine wrestling, during a ceremony marked by a wrestling matches and dancing.

The new arena, built in 28 months by the Chinese, cost 48.7 million euros and was paid for by the Chinese government. The stadium has a capacity of more than 20,000 places.

"The national arena fills a gap for wrestling," Senegalese Sports Minister Matar Ba was quoted by Agence France-Presse as saying.

According to Mr. Bâ the arena can accommodate other sports such as boxing and martial arts, but also socio-educational activities, such as concerts.

The national arena was always a point of concern for Senegalese wrestling professionals, who were forced to organize their competitions in football stadiums.

Lutte Senegalese is the most popular sport in the nations and often broadcast live on television, mobilize thousands of spectators and sponsors, with payment to wrestlers often reaching tens of thousands of euros for a single match.

(This story originally ran in French on the BBC, here)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.