#development

China Establishes Capital University of Physical Education and Sports (CUPES) at BIIOS

By UWW Development

BEIJING, China (December 21) --- On the 50-day countdown to the Beijing 2022 Winter Olympics, the Beijing Institute for International Olympic Studies (BIIOS) was officially established at the Capital University of Physical Education and Sports(CUPES). The BIIOS was approved and established by the Chinese government and was listed in the global research center directory of the IOC. The establishment of the BIIOS is a milestone for the development of China's Olympic education. In the future, it will be built as an important platform for the the Chinese sports spirit and the Olympic spirit.

At the unveiling ceremony,, ZHANG Xia United World Wrestling Bureau Member and president of the CUPES, invited important leaders from the Chinese sports circle and the education circle. Many overseas organizations and universities, including the Olympic Research Center of the IOC, the International Olympic Academy(IOA), the Russia International Olympic University (RIOU), and the German Sport University Cologne, also sent congratulations.

At the same time, when the BIIOS was established, the first important event was welcomed. National Youth Olympic Knowledge and Anti-doping Education Series sponsored by the Chinese Olympic Committee and undertaken by our university was grandly launched. This activity aims to spread the Olympic spirit to young people, and carries out anti-doping publicity. This is of great significance to the healthy development of sports in China and even in the world. 

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS