#Lima2019

Conder Wins Second Pan Am Games in First Day of Women’s Freestyle

Friday, August 9, 2019 - 03:48 By Taylor Miller

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LIMA, Peru - Whitney CONDER (USA) picked up her second Pan American Games title, defeating Lianna MONTERO HERRERA (CUB) in the 50 kg final of the 2019 Pan American Games in Lima, Peru.

The American tallied the 10-2 win, using her counter offense to propel her to victory over Montero, a 2019 Pan Am Championships gold medalist.

The 2015 Pan Am Games champ, Conder is also a three-time Pan American Championships finalist, claiming gold in 2018.

Also winning gold for USA was Sarah HILDEBRANDT (USA), a 2018 World silver medalist, who secured her first Pan Am Games title with a tech fall win in the 53 kg finals against Betzabeth ARGUELLO VILLEGAS (VEN), who was a 2015 Pan Am Games bronze medalist.

Hildebrandt’s leg lace proved to be deadly as she turned Arguello four times after an early takedown for the 10-0 shutout. Hildebrandt also won the Pan American Championship earlier this year in Buenos Aires, Argentina.

At 57 kg, 2019 Pan Am champion and 2015 Pan Am Games bronze medalist Lissette ANTES CASTILLO (ECU) kept the USA from sweeping the gold medals as she held off 2008 Cadet Pan Am champion Jenna BURKERT (USA) for a 2-1 victory.

Trailing 1-0 at the break, Antes scored two step outs in the second period for the Pan Am Games title.

Countries taking home bronze medals included Peru, Colombia, Cuba, Canada, Puerto Rico and Brazil.

Women’s freestyle action wraps up on Friday with 62 kg, 68 kg and 76 kg.

2019 PAN AMERICAN GAMES
at Lima, Peru

Women’s freestyle finals

50 kg
GOLD - Whitney CONDER (USA) df. Yusneylis GUZMÁN LÓPEZ (CUB), 10-2
BRONZE - Thalia MALLQUI PECHE (PER) df. Jacqueline MOLLOCANA ELENO (ECU), 3-1
BRONZE - Carolina CASTILLO HIDALGO (COL) df. Kamila BARBOSA VITO DA SILVA (BRA), 5-1

53 kg
GOLD - Sarah HILDEBRANDT (USA) df. Betzabeth ARGUELLO VILLEGAS (VEN), 10-0
BRONZE - Lianna MONTERO HERRERA (CUB) df. Justina BENITES VASQUEZ (PER), 11-0
BRONZE - Jade PARSONS (CAN) df. Luisa VALVERDE MELENDRES (ECU), 6-3

57 kg
GOLD - Lissette ANTES CASTILLO (ECU) df. Jenna BURKERT (USA), 2-1
BRONZE - Nes RODRIGUEZ TIRADO (PUR) df. Alejandra ROMERO BONILLA (MEX), 4-3
BRONZE - Giullia RODRIGUES PENALBER DE OLIVEIRA (BRA) df. Paula RAMIREZ (NCA), fall 1:27

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.