#Lima2019

Cuba and USA impress in Pan Am Games finals on Friday

Saturday, August 10, 2019 - 00:55 By Taylor Miller

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LIMA, Peru – USA won three gold medals, while Cuba dominated to a Pan Am Games title on Friday night in Lima, Peru.

The United States picked up two titles in women’s freestyle and one in men’s freestyle.

At 62 kg, Kayla MIRACLE (USA) defeated two-time Olympic bronze medalist for the title with a dominant technical fall. Miracle led 7-0 at the break before finishing up the match with a takedown and later a crotch lift for an eventual 12-0 win.

Winning gold at 68 kg was 2018 World bronze medalist Tamyra MENSAH-STOCK (USA), who picked up a win by pin in 2:17 in the finals over 2017 Pan American champion Olivia DI BACCO (CAN). The fall came shortly after Mensah-Stock scored on a single leg.

2017 Junior World champion Daton FIX (USA) won gold in men’s freestyle at 57 kg, rolling to a quick 11-0 win in about 90 seconds over 2011 Pan Am Games champion Juan RAMÍREZ BELTRE (DOM).

Earlier in the day, Fix recorded a 4-1 win over 2017 U23 World champion Reineri ANDREU ORTEGA (CUB).

Claiming a gold for Cuba on Friday was two-time Senior World bronze medalist Alejandro VALDÉS TOBIER (CUB), who won the 65 kg bracket in men’s freestyle.

Valdes screamed past Albaro RUDESINDO CAMACHO (DOM) with a first-period 10-0 technical fall. It marks Valdes' fourth Pan Am level gold medal. 

In addition to Valdes’ gold, Cuba won three other bronze medals, coming at 68 kg and 76 kg in women’s freestyle and 57 kg in men’s freestyle.

There was one other gold medal match on Friday night.

Representing Canada, Justina DI STASIO (CAN), a 2018 World champion at 72 kg, won the women’s freestyle 76 kg title on Friday night, outlasting 2014 World silver medalist Lais NUNES DE OLIVEIRA (BRA), 2-1. Di Stasio held criteria, 1-1, at the end of the match but received another point when Brazil challenged a call but failed.

The tournament wraps up on Saturday with the remaining men’s freestyle weights – 74 kg, 86 kg, 97 kg and 125 kg.

2019 PAN AMERICAN GAMES

Women’s freestyle results
62 kg
GOLD - Kayla MIRACLE (USA) df. Jackeline RENTERIA CASTILLO (COL), 12-0
BRONZE - Lais NUNES DE OLIVEIRA (BRA) df. Nathali GRIMAN HERRERA (VEN), 4-1
BRONZE - Abnelis YAMBO MIRANDA (PUR) df. Mayra ANTES CASTILLO (ECU), fall 2:54

68 kg
GOLD - Tamyra MENSAH (USA) df. Olivia DI BACCO (CAN), fall 2:17
BRONZE -Ambar GARNICA FLORES (MEX) df. Yanet SOVERO NIÑO (PER), 8-5
BRONZE -Yudari SÁNCHEZ RODRÍGUEZ (CUB) df. Maria ACOSTA ACOSTA (VEN), 5-3

76 kg
GOLD - Justina DI STASIO (CAN) df. Aline DA SILVA FERREIRA (BRA), 2-1
BRONZE - Mabelkis CAPOTE PÉREZ (CUB) df. Diana CRUZ ARROYO (PER), 10-0
BRONZE - Andrea OLAYA GUTIERREZ (COL) df. Andrimar LAZARO DIAZ (VEN), 4-0

Men’s freestyle results
57 kg
GOLD -Daton FIX (USA) df. Juan RAMÍREZ BELTRE (DOM), 11-0
BRONZE - Reineri ANDREU ORTEGA (CUB) df. Daniel ALVES DO NASCIMENTO (BRA), 10-0
BRONZE -Darthe CAPELLAN (CAN) df. Oscar TIGREROS URBANO (COL), 8-7

65 kg
GOLD - Alejandro VALDÉS TOBIER (CUB) df. Albaro RUDESINDO CAMACHO (DOM), 10-0
BRONZE -Jaydin EIERMAN (USA) df. Agustin DESTRIBATS (ARG), 15-4
BRONZE - Mauricio SANCHEZ SALTO (ECU) df. Brandon DÍAZ RAMÍREZ (MEX), 3-0

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.