Top Stories of the Decade

Cuban Greco-Roman Great Mijain Lopez Wins Third Olympic Gold

By Andrew Hipps

CORSIER-SUR-VEVEY, Switzerland (December 26) -- At the 2016 Rio Olympics, Cuban wrestling great Mijain LOPEZ captured his third Olympic gold medal in Greco-Roman wrestling, equaling the record of Alexander KARELIN (RUS, 1988-1996) and Carl WESTERGREN (SWE, 1920-1932). Lopez became the ninth wrestler in history to win three Olympic gold medals.

Lopez, a five-time world champion and eight-time world medalist, earned his Rio gold medal by shutting out Turkey’s reigning world champion Riza Kayaalp, 6-0.

After Kayaalp defeated Lopez at the 2015 World Championships in Las Vegas, many wrestling fans were expecting a hard-fought struggle in their Rio gold-medal match, but Lopez all but sealed his victory in the opening 30 seconds.

Lopez snapped Kayaalp down and wrapped up a tight chest-lock from in front and tossed the champ to his back for a quick 4-0 lead. He added a step-out point off an ensuring scramble to go up 5-0.

Lopez added another penalty point in the second period as things got chippy with a frustrated Kayaalp. He appeared to be closing in on a technical superiority with a minute remaining, but Lopez chose to ease home with the victory.

The 6-foot-5 Cuban celebrated his third Olympic gold title by doing a salsa-infused dance on the Mat. “The dance just came natural to me,” Lopez said moments after his match. “Brazil is Brazil, and in Brazil you have to dance!”

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.