#OffTheMat

A Day in the Life: Olympic champion David Taylor

By Eric Olanowski

PENNSYLVANIA, United States (May 10) --- Olympic champion David TAYLOR (USA) took viewers on a captivating journey through a day in his life as a wrestler — from his intense training regime to his life outside the wrestling hall.

At 11:05, Taylor arrived at ‘K2 Roots’, a business he runs with his wife Kendra in State College, PA since 2017. Taylor dropped in K2 Roots for juice, coffee and to help behind the counter.

Taylor arrived at Penn State University for practice which began at 13:30. He focused on working through some positions, going through drills while wrestling with four-time world champion Kyle DAKE (USA).

The Penn State hall had seven current and former world and Olympic medalists practicing simultaneously. This includes Taylor, Dake, Kyle SNYDER (USA), Thomas GILMAN (USA), Jake VARNER (USA), Cael SANDERSON (USA) and Geno PETRIASHVILI (GEO).

After practice, at 17:50, Taylor headed home for his birthday party.

After cutting the birthday cake cut, Dake and Taylor moved downstairs to play a game of pool. He explained his brotherly relationship with Dake and his family as they both chase Olympic glory.

For the record, Dake won the pool game.

The day is not done yet as Taylor leaves for the M2 Training Center in State College at 19:10. Taylor created it to help wrestlers learn and achieve their goals on and off the mat. The curriculum, technique, and training are all based on what Taylor has done in the past and what he is doing today as he pursues his international wrestling goals.

He turned coach for young wrestlers, pushing them for practice and techniques like finishing and defending leg attacks.

Taylor is a world and Olympic champion, but there’s a lot of behind-the-scenes which he shares in the video.

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS