#OffTheMat

A Day in the Life: Olympic champion David Taylor

Wednesday, May 10, 2023 - 13:03 By Eric Olanowski

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PENNSYLVANIA, United States (May 10) --- Olympic champion David TAYLOR (USA) took viewers on a captivating journey through a day in his life as a wrestler — from his intense training regime to his life outside the wrestling hall.

At 11:05, Taylor arrived at ‘K2 Roots’, a business he runs with his wife Kendra in State College, PA since 2017. Taylor dropped in K2 Roots for juice, coffee and to help behind the counter.

Taylor arrived at Penn State University for practice which began at 13:30. He focused on working through some positions, going through drills while wrestling with four-time world champion Kyle DAKE (USA).

The Penn State hall had seven current and former world and Olympic medalists practicing simultaneously. This includes Taylor, Dake, Kyle SNYDER (USA), Thomas GILMAN (USA), Jake VARNER (USA), Cael SANDERSON (USA) and Geno PETRIASHVILI (GEO).

After practice, at 17:50, Taylor headed home for his birthday party.

After cutting the birthday cake cut, Dake and Taylor moved downstairs to play a game of pool. He explained his brotherly relationship with Dake and his family as they both chase Olympic glory.

For the record, Dake won the pool game.

The day is not done yet as Taylor leaves for the M2 Training Center in State College at 19:10. Taylor created it to help wrestlers learn and achieve their goals on and off the mat. The curriculum, technique, and training are all based on what Taylor has done in the past and what he is doing today as he pursues his international wrestling goals.

He turned coach for young wrestlers, pushing them for practice and techniques like finishing and defending leg attacks.

Taylor is a world and Olympic champion, but there’s a lot of behind-the-scenes which he shares in the video.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.