#OffTheMat

A Day in the Life: Olympic champion David Taylor

Wednesday, May 10, 2023 - 13:03 By Eric Olanowski

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PENNSYLVANIA, United States (May 10) --- Olympic champion David TAYLOR (USA) took viewers on a captivating journey through a day in his life as a wrestler — from his intense training regime to his life outside the wrestling hall.

At 11:05, Taylor arrived at ‘K2 Roots’, a business he runs with his wife Kendra in State College, PA since 2017. Taylor dropped in K2 Roots for juice, coffee and to help behind the counter.

Taylor arrived at Penn State University for practice which began at 13:30. He focused on working through some positions, going through drills while wrestling with four-time world champion Kyle DAKE (USA).

The Penn State hall had seven current and former world and Olympic medalists practicing simultaneously. This includes Taylor, Dake, Kyle SNYDER (USA), Thomas GILMAN (USA), Jake VARNER (USA), Cael SANDERSON (USA) and Geno PETRIASHVILI (GEO).

After practice, at 17:50, Taylor headed home for his birthday party.

After cutting the birthday cake cut, Dake and Taylor moved downstairs to play a game of pool. He explained his brotherly relationship with Dake and his family as they both chase Olympic glory.

For the record, Dake won the pool game.

The day is not done yet as Taylor leaves for the M2 Training Center in State College at 19:10. Taylor created it to help wrestlers learn and achieve their goals on and off the mat. The curriculum, technique, and training are all based on what Taylor has done in the past and what he is doing today as he pursues his international wrestling goals.

He turned coach for young wrestlers, pushing them for practice and techniques like finishing and defending leg attacks.

Taylor is a world and Olympic champion, but there’s a lot of behind-the-scenes which he shares in the video.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.