Development

Financial Assistance Programs Boost Wrestling Nations in Olympic Year

Tuesday, June 1, 2021 - 11:07 By United World Wrestling Press

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Augusto MIDANA (GBS) qualified for the Tokyo Olympic Games after receiving financial assistance to attend the qualification event in Tunisia. (Photo: UWW)

CORSIER-SUR-VEVEY, Switzerland (June 1) -- As the COVID pandemic swept the globe and impacted lives and economies worldwide, United World Wrestling - led by president Nenad Lalovic and the UWW bureau - worked to create financial opportunities for small, heavily affected nations keen to continue in their Olympic journey even as financial opportunities dwindled.
 
In addition to existing programming, Lalovic and the bureau settled on direct assistance to support athletes and coaches in their quest to qualify for the Tokyo Olympic Games. Utilizing its established Technical Assistance program, UWW supported 121 athletes and coaches from 43 nations.

"We were determined to assist all our national associations and stay united through the most difficult challenges," said Lalovic. "These past 16 months have tested our resilience, but we've stayed united as a family and through the efforts delivered by the UWW Development Team, we saw great buy-in and five athletes who were able to qualify."
Georgios PILIDIS

Georgios PILIDIS (GRE) qualified during the World Olympic Qualifier in Sofia. (Photo: Kadir Caliskan)

Of the recipients, five athletes successfully qualified for the Tokyo Olympic Games via the program:

Augusto Midana (GBS) -- FS 74, African Olympic Qualifier
Zholaman SHARSHENBEKOV (KGZ) -- GR 60, Asian Olympic Qualifier
BAT-OCHIR Bolortuya (MGL) -- WW 53, World Olympic Qualifier
Georgios PILIDIS (GRE) -- FS 65, World Olympic Qualifier
Karen ASLANYAN (ARM) -- GR 67, World Olympic Qualifier

In addition to funds provided directly from UWW, the IOC also entered as a collaborator, under its ‘Youth Athlete Development, International Federation Training Opportunities’, which was built to support smaller NOCs in sending their teams to Continental Qualifications.

The total cost for the training assistance was EUR 180’000, with 40’000 to be reimbursed by Olympic Solidarity.

"The qualifications were burdensome on the athletes," said Deqa Niamkey, UWW Director of Development. "They faced uncertainty in their training routines, issues with travel, and of course their own experiences with the impact from COVID. But as we know, wrestlers are tough and always find a way to get the job done!"
Aker AL OBAIDI (AUT)

Aker AL OBAIDI (UWW) was a member of the refugee team funded by United World Wrestling that traveled to various qualification events. (Photo: Kadir Caliskan)

In addition to the OS program UWW's development department oversaw a myriad of success stories during Olympic qualification with UWW Africa, referee scholarships, female coach support and refugee athlete support all making an impact.

UWW African Center qualified four of its nine fully supported athletes at the Africa/Oceania Olympic Games qualifier in Tunisia. 

While they fell short of Olympic qualifications, logistical support was provided to Aker AL OBAIDI (who resides in Austria) and Amir ALAWAD (who resides in Egypt) to attend Olympic Game Qualification events under the flag of the UWW Refugee team.

The referee scholarship program was utilized to send Demetra KOUTSOPODIOTIS-GAUTHIER (CAN) to the World OG Qualifier in Sofia, while UWW also sent Van Zyl Esta (RSA) - one of the scholarship holders of the Women's Sport Leadership Academy for High Performance Coaches Program - to the African/Oceania OG qualifier as a coach.

Wrestling at the 2021 Olympic Games will be August 1-7 at the Makhuari Messe Arena in Tokyo.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.