#CanadaWrestling

Former world champion Di Stasio of Canada retires

By United World Wrestling Press

OTTAWA, Canada (March 13) -- After nearly 15 years of representing Canada, Justina DI STASIO (CAN) has decided to retire.

During her career, Di Stasio built an impressive resume that will go down as one of the all-time greats in Canadian wrestling history. The 32-year-old represented Canada at the 2024 Paris Olympic Games.

Di Stasio won gold medal at the World Championship in 2018, a Pan-American Games gold medal in 2019 and Commonwealth Games gold in 2022. In addition, she is a multiple-time Pan-Am Championships gold medalist.

While there have been many memorable moments, a few stood out to Di Stasio, including her start with the national team, her win at the 2018 worlds, being coached on the national team by two-time Olympic medalist Tonya VERBEEK (CAN), and making her first Olympics in 2024.

“Winning worlds was a special moment, especially because I could hear my parents cheering from the stands," Di Stasio said. "It reminded me of my tournaments as a kid. It also helped me frame everything in my life better. I realized it is about the journey and not the destination. It was amazing to feel the way I did on that one day, but it was only one day. I had worked so hard in the lead up, but I realized I had to enjoy those days too. I still wanted to be the best in the world and I never didn’t train like it, but from that point, I made sure to enjoy my wrestling every day.”

That love for the sport kept Di Stasio going despite setbacks that stalled her dream of competing at the Olympics. After failing to qualify for the Rio and Tokyo Games, Di Stasio qualified for Paris 2024, eventually finishing 12th.

“Making it to the Olympics came with lots of pressure, but good pressure. I had won everything else and trained every day thinking I could be an Olympic champion. Even though it was a heart-breaking result, I know I couldn’t have worked harder and that helped me accept the result. I would have loved to make it there when I was younger, but I think I needed to be more mature to handle the result.”

Read full news on Wrestling Canada Lutte website.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.