#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleSamokov

U20 World Championships 2025 Day 7 Highlights

By Vinay Siwach

SAMOKOV, Bulgaria (August 23) -- With four Greco-Roman weight classes, the U20 World Championships come towards the end. 63kg, 77kg, 87kg and 130kg wrestlers will be in action in Samokov, Bulgaria.

WATCH LIVE | LIVE MATCH ORDER | DAY 6 RESULTS

13:55: In the final match of the morning session, former world U17 champion Yusuf BAKIR (TUR) needed a stepout with 40 seconds remaining to beat Mazaim MARDANOV (AZE), 4-3 at 130kg. Bakir with a 3-0 lead after he scored a turn from par terre, Mardanov takes criteria lead with a exposure from par terre and he tries to defend his criteria lead. However, Bakir manages a pushout to win 4-3.

13:45: Abolfazl FATHITAZANGI (IRI), the returning silver medalist, is not troubled by a Hungarian wrestler as he beats Koppany LASZLO (HUN) in the 130kg semifinal. Fathitazangi scored three stepouts while Laszlo had two as the Iranian wins 4-2.

13:25: Elias LYYSKI (FIN) stops world U17 champion Amirsam MOHAMMADI (IRI) in the 87kg quarterfinal with a 6-4 win. After he led 6-0 in the first period, Lyyski holds on to it and only gives four points in the second period.

13:15: Senior Asian champion Aytjan KHALMAKHANOV (UZB) lets out a huge scream as he down European U20 champion Igor PUNCHENKO (UWW) in the 63kg quarterfinal. Khalmakhanov got his defense in the second period and defended his lead to win 6-4.  

13:05: Damir IBRASHOV (KAZ) needed a challenge to beat Tural AHMADOV (AZE), 1-1, at 63kg. Ibrashov had the criteria from first par terre but was cautioned for fleeing but Kazakhstan challenged the call and won it to win 1-1.

12:50: Returning world champion from 72kg Zaur BESLEKOEV (UWW), who is now at 77kg, has no trouble in seeing off Petro SHAFRANSKYI (UKR), 8-0. Beslekoev is looking to win his second straight title.

12:40: Abdurakhman ABDULKADYROV (UWW), the European silver medalist at U20s, pins Orkhan HAJIYEV (AZE) and advance at 87kg.

12:32: Anri PUTKARADZE (GEO), European U20 champion and former world U17 champion, enters the 77kg quarterfinals with a 5-3 win over Asian U23 champion Akzhan YKYLASSOV (KAZ)

12:30: Martin LJOSAAK (NOR) will be ruing the chances he missed as he drops his 87kg bout 11-9 against world U17 champion Amirsam MOHAMMADI (IRI). was down 10-7 but Mohammadi was cautioned for blocking but Ljosaak can't finish the match

12:20: Ilias LAAOUINA (NED) is on a hot run here in Samokov. He now beats European U20 bronze medalist Bende OLASZ (HUN) at 63kg and into the quarterfinals.

12:17: Igor PUNCHENKO (UWW) with a technical superiority 9-0 victory over Al Bara CHOPALAEV (EST) and reach the 63kg quarterfinals. Punchenko looking to complete the world and continental double.

12:15: Tural AHMADOV (AZE) with a first par terre advantage and he keeps it until the end of the bout to win 1-1 against GAURAV (IND) at 63kg and advance to the quarterfinals.

12:10: Senior Asian champion AYTJAN KHALMAKHANOV (UZB) with a first-period fall over Manato NAKAMURA (JPN) at 63kg and wins his opening bout. Khalmakhanov is a 2022 world U17 champion

11:45: No problems for returning silver medalist at 130kg Abolfazl FATHITAZANGI (IRI) as he pins Saba PURTSELADZE (GEO), a former world U17 champion.

11:35: Big match between European U20 silver medalist Davud MAMMADOV (AZE) and bronze medalist Samvel TERTERYAN (ARM) at 77kg. Both wrestlers can't turn from par terre but Terteryan got the first point and he holds on to his criteria lead to win win 1-1.

11:20: Luka KOCHALIDZE (GEO), European U20 champion at 87kg, with a close 2-1 victory over Branko DUKIC (SRB).

11:12: Amirsam MOHAMMADI (IRI), who was recently crowned world U17 champion in Greece, is tested by Antonio LUKAC (CRO) in his first 87kg bout but Mohammadi wins 3-1. Perhaps he is feeling the difference in strength in the upper age-group.

10:55: Returning world U20 bronze medalist at 87kg Temirlan TURDAKYN (KAZ) looked a little rusty but manages to see off Wojciech IWANOWSKI (POL), 3-2.

10:40: Ilias LAAOUINA (NED) with an upset win over Asian U20 champion Emirlan DUISHENALIEV (KGZ). He manages to score 8 points from par terre and win 9-0 at 63kg.

10:30: European U20 champion Igor PUNCHENKO (UWW) faces William EKEROT (SWE), a European U20 bronze medalist. After a slow start Punchenko finishes the match in the second period with a fall and advance at 63kg.