#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

Lalovic re-elected as ASOIF Council member

Thursday, June 12, 2025 - 08:41 By United World Wrestling Press

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LAUSANNE, Switzerland (June 11) — United World Wrestling President Nenad LALOVIC was re-elected as the Council member of the Association of Summer Olympic International Federations (ASOIF) at its 49th General Assembly convened Wednesday in Lausanne, Switzerland.

Lalovic was among the three who secured four-year term with Jean-Christophe ROLLAND, President of World Rowing and Andreas ZAGKLIS, Secretary General of the International Basketball Federation. Ximena Restrepo, Senior Vice President of World Athletics was elected for a two-year term.

ASOIF

The ASOIF General Assembly began with addresses from International Olympic Committee (IOC) President Thomas BACH and IOC President-Elect Kirsty COVENTRY. Bach thanked the Summer Olympic International Federations (IFs) for their important contributions over the last years in making the Olympic Games more modern, younger and sustainable, as highlighted at its best at Paris 2024.

Coventry stressed the importance of working closely with the IFs to deliver the best Olympic Games for the athletes and build a better world through sport. She explained how both priorities are closely connected with Olympic athletes inspiring the next generation.