#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleSamokov

U20 World Championships Day 6 Greco-Roman Highlights

By Vinay Siwach

U20 World Championships Live: The sixth day of the U20 World Championships will see only Greco-Roman action in the morning session. The weight classes in action are 55kg, 67kg, 72kg and 97kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 6 RESULTS

14:20: Payam AHMADI BALOOTAKI (IRI) wins a thrilling 6-4 win over Ivan SOLOMIN (UWW) in the 55kg quarterfinals. Solomin was leading 4-4 on criteria but Ahmadi Balootaki get his head under Solomin's arm and gets the takedown in the final 10 seconds to win.

14:15: Mate VEGH (HUN) had a decent 5-2 lead over Arionas KOLITSOPOULOS (GRE) but falls 6-5 in the 72kg quarterfinals. Kolitsopoulos with a bodylock and throw for four. Hungary challenge for the points but clear four-pointer. Kolitsopoulos with the sword celebrations.  

14:05: Turan DASHDAMIROV (AZE) with two big four pointers from par terre in each period to beat Nazarii BABINSKYI (UKR) 10-0 and advance to the 55kg semifinals.

13:50: Yehor YAKUSHENKO (UKR) with a fall over Sebastian WARCHOL (POL) at 97kg after building a 9-0 lead. Yakushenko now faces Darius KIEFER (GER) in the semifinals. Yakushenko has a 2-1 head-to-head lead against Kiefer but lost their latest bout in the European U20 final

13:30: Erzu ZAKRIEV (UWW) is on a mission. He beats Mingun JEONG (KOR) via technical superiority and enters the 67kg final, chasing a second straight world U20 title.

13:12: 2024 world U17 champion Turan DASHDAMIROV (AZE) hangs on for a 9-9 criteria victory over Anil MOR (IND) in a wild 55kg bout. Dashdamirov scored a big four and then got two points for Mor's leg foul. Mor scored three takedowns and a turn to make it 9-8 and then got a par terre position to make it 9-9. But he can't break the criteria despite more than a minute remaining. Dashdamirov wins 9-9.

13:05: Ilia KOMAROV (UWW) has not trouble in turning Gor AYVAZYAN (ARM) three times from par terre and win his 97kg bout 8-0. Ayvazyan is injured and had to be carried off the mat.

12:55: Darius KIEFER (GER) with a four-pointer in his 10-0 win against Nurassyl AMANALY (KAZ) and enter the quarterfinal at 97kg.

12:30: Joel ADAMS (USA) can't repeat his heroics from his first match and drops his 1/8 final against Arionas KOLITSOPOULOS (GER), 4-1, at 72kg. Kolitsopoulos is looking to add a U20 world title to his U17 one.

12:25: Anri KHOZREVANIDZE (GEO) drops his 67kg 1/8 final against Gholamreza ABDOVALI (IRI) after a challenge costs him point. Khozrevanidze got the first par terre and Abdovali got the second. According to the new rule in Greco, Khozrevanidze had the criteria. However, Georgia challenged and lost and lost the criteria as well. Abdovali defended his 2-1 lead to win.

12:15: Erzu ZAKRIEV (UWW) with a headlock throw for four and then takedowns in the second period as he beats Takaku SUZUKI (JPN), 10-2, and advance to the quarterfinal at 67kg.

11:45: Anil MOR (IND), gold medal from the Ulaanbaatar Open Ranking Series, starts with an 8-0 win over Yordan TOPALOV (BUL). After a 4-0 lead, Mor hit a bodylock throw for four points to win at 55kg.

11:30: Defending 97kg champion at Yehor YAKUSHENKO (UKR) has no problem is seeing off Pavel SAVITSKI (UWW), 8-0, with three turns. He can face Darius KIEFER (GER) in the semifinals

11:15: Returning silver medalist and European U20 champion Darius KIEFER (GER) starts his 97kg campaign with 9-0 technical superiority victory over Salakhidin AKNAZAROV (KGZ). Kiefer lost to Yehor YAKUSHENKO (UKR) in the final last year.

11:10: Joel ADAMS (USA), a 2022 world U17 champion, mounts a comeback in the second period and beats Rabil ASKEROV (UWW), 12-4, and book a bout against 2023 world U17 champion at 71kg Arionas KOLITSOPOULOS (GRE) after the Greece wrestler beats Ahmadreza MOHAMADIAN (IRI), 3-1.

10:55: Zhantoro MIRZALIEV (KGZ), Asian U20 champion at 67kg, smashes Ihar ZVARYKIN (UWW), 9-0, and reaches the 1/8 final.

10:45: European U23 champion Anri KHOZREVANIDZE (GEO) hits a suplex from par terre and then a takedown in the second period to win 8-0 against Martin CICHY (CZE) and advance at 67kg.

10:35: World U20 champion at 63kg Erzu ZARIEV (UWW) starts his campaign at 67kg with a technical superiority win over Pavel ALEXE (ROU).

10:30: Faraim MUSTAFAYEV (AZE) breaks down Narek GRIGORIAN (AZE) and scores a takedown in the second period to win 3-1 at 67kg.

10:20: Takaku SUZUKI (JPN) did not get any  par terre position as Otto BLACK (USA) was awarded both. However, Suzuki, down 4-0, blocked a turn attempt from Black and then scored three trap-arm guts to win 8-4 at 67kg.