#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleSamokov

U20 World Championships 2025 Women's Wrestling Live Blog

By Vinay Siwach

SAMOKOV, Bulgaria (August 19) -- The U20 World Championships enter day five with all Women's Wrestling action. The four weight classes in action are 55kg, 62kg, 65kg and 76kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 3 RESULTS

13:00: Everest LEYDECKER (USA) with her second 10-0 win of the day and this time it's at the expense of So TSUTSUI (JPN). Three takedowns and two lace turns for Leydecker in her technical superiority win. She will face Tuba DEMIR (TUR) in the 55kg semifinals.

12:50: YANGZHEN (CHN) with that strong Chinese gut-wrench to end Neevis  RODRIGUEZ (MEX) journey with a 10-0 win and reach semifinals at 62kg. She will face Shirin TAKEMOTO (JPN) who held on to a 5-2 win over Ekaterina RADYSHEVA (UWW).

12:45: Daniella NUGENT (USA) pulls off another close win! After trailing 6-5 and less than a minute left, Nugent scores takedown and then pins Saga SVENSSON (SRB) reach the semifinals at 65kg.

12:40: A huge double-leg and throw from Tuba DEMIR (TUR) for five points and as destroys Lilya COHEN (FRA) and wins her quarterfinals 11-0

12:35: Serbia has semifinalist in Women's Wrestling! Evelin UJHELJI (SRB) pins Sevinchoy POLVONOVA (UZB) and reaches the semifinals at 76kg.

12:30: Gerda TEREK (HUN), the European U20 champion at 55kg, has no answers to REENA (IND) who uses her power to score three takedowns in a 8-2 win and advance to the semifinals at 55kg.

12:22: PRIYA (IND) has no trouble in seeing off Diana TITOVA (UWW) with a 4-0 victory. A couple of takedowns in that win for the Indian.

12:08: Nadiia SOKOLOVSKA (UKR), the champion at European U20s, posted a controlled 5-2 win over European bronze medalist Elmira YASIN (TUR) and advance at 76kg.

11:50: Daniella NUGENT (USA) with one of those surviving wins. Mukhayyo NARZILLOEVA (UZB) scored a takedown and turn to lead but Nugent manages to keep the score 12-10 and win at 65kg.

11:35: REENA (IND), the Asian U20 and U23 champion, brings down returning silver medalist Khaliun BYAMBASUREN (MGL) 11-6 and advance to the quarterfinals at 55kg. Byambasuren did score a big four-pointer but Reena just more solid in her takedown finishes

11:25: Gerda TEREK (HUN), European U20 champion, with a first-period 11-0 technical superiority win over Amelia TOMALA (POL) at 55kg

11:15: Former world U20 champion Ayano MORO (JPN) is left in tears as she has a back injury in her bout against Diana TITOVA (UWW) who gets a 4-3 victory to book a quarterfinals against PRIYA (JPN)

11:00: Momoko KITADE (JPN) scores a stepout to lead 3-2 against Beyza AKKUS (TUR) in a bout which had only stepouts. Akkus can't find one more to win the bout and Kitade advances at 65kg

10:40: Tuba DEMIR (TUR) pins Jing HONG (CHN) and then Neevis RODRIGUEZ (MEX) gets the fall over ANJLI (IND) and win at 65kg.

10:35: Returning bronze medalist Naomi SIMON (USA) gets the fall over Rupinder JOHAL (CAN) at 76kg. Simon over powering Johal in that bout.

10:25: European U20 champion Nadiia SOKOLOVSKA (UKR) with a quick fall over Cancan LIU (CHN) at 76kg. In next match, former world U20 champion PRIYA (IND) leg laces Veronika NYIKOS (HUN) to win 10-0.

10:00: It will be all Women's Wrestling morning session in Samokov. 55kg, 62kg, 65kg and 76kg in action.