#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleSamokov

U.S. puts 2 in U20 Worlds finals; Kurugliyev closer to title

By Vinay Siwach

SAMOKOV, Bulgaria (August 18) -- Kamil KURUGLIYEV (KAZ) earned himself a chance to win his first U20 world title after he made it to 92kg final Monday in Samokov, Bulgaria.

Kurugliyev, a former world U17 champion, has made the trip to World U20 Championships twice before this year but finished fifth in 2023 and won bronze in 2024, both at 97kg. He moved down to 92kg for this year's tournament and already upgraded his medal.

In a tough semifinal against returning bronze medalist Anar JAFARLI (AZE), Kurugliyev won a close bout 9-6, thanks to an early four-pointer move which gave him a huge advantage. Jafarli got a couple of takedowns but never seemed to trouble the Kazakhstan wrestler.

Kurugliyev will now face Sherzod POYONOV (UZB) in the final after the Uzbekistan wrestler pinned Gadzhimurad GADZHIBATYROV (UWW) in the other semifinal at 92kg.

Poyonov, the Asian U20 champion, blocked Gadzhibatyrov in one of the attacks and then kept him on the mat, pinning his shoulders for the win. Poyonov will look to become the first Uzbekistan wrestler to win gold since 2022.

The U.S. got two finalists on Monday at 65kg and 79kg. At 65kg, Luke STANICH (USA) defeated European U20 and U23 champion Amal DZHANDUBAEV (UWW) with some of the best wrestling in Samokov. Stanich kept his positions and defense and ultimately managed to score a takedown in the second period to beat Dzhandubaev 3-1 in the semifinals.

He will face Reiji UCHIDA (JPN) for the gold medal after the Japanese wrestler blanked Viktor BOROHAN (UKR), 10-0, using a series of stepouts and lace. Uchida is a product of the Yamanashi Gaikun University, the same university that produced world champion Masanosuke ONO (JPN) and Asian champion Takara SUDA (JPN).

Pan-American U20 champion William HENCKEL (USA) defeated Asian U20 champion AMIT (IND), 5-4, using a takedown and gut-wrench in the first period. He scored a stepout when put on activity period and then added a takedown and turn. Amit blocked the second turn attempt for two points but Henckel led 5-2 at the break.

Amit managed a stepout and point for passivity from Henckel but that was all for him as the U.S. wrestler moved into the final in which he will face returning bronze medalist and senior Asian champion Mahdi YOUSEFI (IRI).

At one point in the semifinal, Yousefi was down against European U20 bronze medalist Said SAIDULOV (UWW). But he managed to score takedowns at regular intervals to defeat Saidulov 15-7.

At 57kg, Sumit MALIK (IND) dominated his semifinal against Ion BULGARU (MDA) and won 11-3 and booked place in the final against Magomed OZDAMIROV (UWW) who held on to a nervous 3-1 win over Nurdanat AITANOV (KAZ) in the other semifinal.

Malik got on board first when he scored a stepout during his activity clock. He added a stepout and takedown to make it 4-0 at the break. He kept his attacks and got another takedown and stepout in the second period to build a 7-0 lead.

Bulgaru finally hit back with a takedown on the edge to cut the lead to 7-2 but Malik kept relentless forward pressure, scoring a stepout and takedown to lead 10-2. Both wrestlers were cautioned for open hands on faces but that did not affect Malik, who won 11-3 win.

Ozdamirov, who showed some crafty wrestling throughout the day, denied Nurdanat AITANOV (KAZ), 3-1, thanks to a takedown in the second period.

RESULTS

57kg
GOLD: Magomed OZDAMIROV (UWW) vs. Sumit MALIK (IND)

SF 1: Magomed OZDAMIROV (UWW) df. Nurdanat AITANOV (KAZ), 3-1
SF 2: Sumit MALIK (IND) df. Ion BULGARU (MDA), 11-3

65kg
GOLD: Luke STANICH (USA) vs. Reiji UCHIDA (JPN)

SF 1: Luke STANICH (USA) df. Amal DZHANDUBAEV (UWW), 3-1
SF 2: Reiji UCHIDA (JPN) df. Viktor BOROHAN (UKR), 10-0

79kg
GOLD: Mahdi YOUSEFI (IRI) vs. William HENCKEL (USA)

SF 1: Mahdi YOUSEFI (IRI) df. Said SAIDULOV (UWW), 15-7
SF 2: William HENCKEL (USA) df. AMIT (IND), 5-4

92kg
GOLD: Sherzod POYONOV (UZB) vs. Kamil KURUGLIYEV (KAZ)

SF 1: Sherzod POYONOV (UZB) df. Gadzhimurad GADZHIBATYROV (UWW), via fall
SF 2: Kamil KURUGLIYEV (KAZ) df. Anar JAFARLI (AZE), 9-6