#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Development

Wrestling Enters a New Era in Southern Africa with Namib Storm and SADC Open Championships

By United World Wrestling Press

WINDHOEK, Namibia — July 2025 The Namibian Wrestling Federation (NWF), in partnership with United World Wrestling (UWW) and Olympic Solidarity, launched a landmark initiative to boost wrestling development in Southern Africa: the Namib Storm Wrestling Week and SADC Open Championships, held from 30 June to 5 July 2025 at the Windhoek Showgrounds.

Speaking at the official launch in Windhoek, NWF President Colin Steytler emphasized the significance of this new chapter for the sport:

“This is where everything comes together — grassroots, elite, and development levels. It’s the most important step we’ve taken to date in bringing our strategic goals to life.”

A New Benchmark for Regional Wrestling Development

The week-long event featured two core components:

  • REDT – Namib Storm Training Camp (30 June – 3 July)
    This high-performance camp delivered Level 3 Coaching and Level 2 Refereeing Certification under the guidance of UWW instructors — a first for Namibia and a major milestone for the region.

“You can’t grow grassroots wrestling without qualified coaches,” Steytler noted.
Coaches and officials from multiple countries, including Zambia, Zimbabwe, South Africa, and Mauritius, took part in intensive technical sessions.

  • SADC Open Championships (4 July)
    This tournament gathered elite athletes from Angola, South Africa, Zimbabwe, and beyond — many of whom are continental medallists. Importantly, the SADC Open became the first UWW-rated event in Southern Africa, enabling both athletes and referees to earn international exposure without needing to travel abroad.

“This changes the game,” said Steytler. “We can now compete regionally and still gain global recognition — this saves costs and boosts participation.”

NAMAttendees go through the Level 3 Coaching and Level 2 Refereeing Certification under the guidance of UWW instructors. (Photo: United World Wrestling)

Beach Wrestling: Taking the Sport to New Shores

The week concluded on 5 July with a Beach Wrestling showcase, reinforcing UWW’s commitment to accessibility and outreach.

“Beach wrestling will be the only wrestling discipline featured at the 2026 Youth Olympic Games in Senegal,” Steytler reminded. “And we are proud to host Namibia’s first-ever beach wrestling event in Swakopmund on 7 December 2025.”

Beach wrestling, requiring only sand and a rope, offers a practical and inclusive way to expand the sport into rural and underserved communities — a cornerstone of UWW’s vision.

Towards a Self-Sustaining Wrestling Future

The REDT initiative and Namib Storm programme are part of the NWF’s five-year strategy to develop a self-sustainable wrestling ecosystem, bridging the gap between grassroots and elite competition and aiming for future Olympic qualification and medals.

“The Namib Storm Week and SADC Open pull all of our strategic elements together,” said Steytler. “From here, we take what we’ve built back to the regions and expand wrestling further than ever before.”

This event highlights Southern Africa’s growing role in the global wrestling community and reflects UWW’s dedication to regional empowerment, education, and international competition access.