#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

UWW's Event Organization Workshop heats up in Athens

By United World Wrestling Press

ATHENS, Greece (July 30) -- United World Wrestling held a new edition of its Event Organization Workshop in Athens, Greece, from July 24-29.

The activity was conducted by the UWW Sports Department and took place on the sidelines of the U17 World Championships, offering participants an immersive experience to learn directly within the context of a major international event.

A total of 25 participants from 16 countries attended the workshop -- with nearly 50 percent of the attendees being women -- representing national federations and upcoming event organizers.

The attendees took part in theoretical sessions and field-based learning covering critical areas such as accreditation, sport presentation, information technology tools, event operations, and venue logistics. They also had the chance to observe the live execution of the Championships, attend the Technical Conference, and tour key competition areas.

The Local Organizing Committee played an important role in supporting the delivery of the workshop, facilitating access to venues, providing logistical coordination, and sharing their experience in hosting a major international event. Their collaboration was key to ensuring a smooth and enriching experience for all participants.

To complement the technical content, the group also enjoyed a cultural visit to the Acropolis, one of the most iconic landmarks in Athens. This excursion helped foster exchange and camaraderie among participants, while providing a connection to the host city’s rich heritage.

UWW
Attendees walk through accreditation, sport presentation, information technology tools, event operations, and venue logistics at the Event Organization Workshop in Athens. (Photo: United World Wrestling)

The workshop was facilitated by members of the UWW team, who shared their expertise and provided hands-on guidance throughout the sessions. The collaborative format encouraged knowledge exchange and open dialogue, creating a dynamic learning environment.

Participants expressed high satisfaction with the content and format of the workshop, noting its relevance and practicality. The mix of classroom instruction, real-event exposure, and networking opportunities made the experience both educational and inspiring.

This edition of the Event Organization Workshop reinforced UWW’s commitment to building local capacities and delivering high-standard wrestling events across the world. Athens 2025 once again proved the value of this initiative and the importance of continuing to invest in professional training for sport event delivery.

Ramil AHMADOV, UWW Senior Competition Manager, and Yuri MAIER, Sports & Development Officer, conducted the workshop. We were honored to have Theodoros HAMAKOS, Vice-President of UWW, award the certificates.