#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Learn, Wrestle, Use youth camp organized in Croatia

Tuesday, May 6, 2025 - 11:29 By United World Wrestling Press

Share this article

POREC, Croatia (May 6) -- The Croatian Wrestling Federation, in cooperation with United World Wrestling and the Croatian School Sports Federation, successfully organized an international youth wrestling camp titled “Learn, Wrestle, Use”, held from April 14 to 19, 2025, in the renowned wrestling hub of sunny Porec.

The camp brought together 300 young athletes from four European countries -- Croatia, Czech Republic, Austria, and Germany -- in the U13, U15 and U17 age groups. In addition to intensive wrestling training, the camp included targeted educational sessions of learning English, proper nutrition, and digital safety, particularly regarding responsible behavior on social media.

This innovative project stands out for its integrated approach, combining athletic preparation with personal development. Through a balance of physical training and structured education, “Learn, Wrestle, Use” supports the holistic — both physical and psychological — development of young athletes. It encourages not only sporting excellence, but also intercultural exchange, communication skills, and lifelong healthy habits.

The camp was led by a team of distinguished Croatian coaches: Hrvoje SAVUK (U13 Boys Group), Eugen JAKOVLJEVIC, head coach of the Croatian U15 boys national team (U15 & U17 Boys Groups), and Women’s Wrestling national team coaches Dinko KREMIC and Nenad GREZINA (Girls Group). A total of 30 experienced coaches participated in the delivery of the training and educational components.

This international initiative is a strong example of how youth sport can go beyond competition — creating space for learning, connection, and empowerment across borders.