#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

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RUDIS launches UWW x RUDIS apparel collection

Thursday, May 1, 2025 - 10:58 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (May 1) -- United World Wrestling and RUDIS have announced the launch of official UWW x RUDIS apparel.

Taking a major step in their partnership, UWW and RUDIS have launched a UWW themed store on the RUDIS website. The UWW x RUDIS collection is officially launched Thursday and available to shop here -- UWW x RUDIS.

The store fulfills the apparel needs of wrestlers and fans alike. The orders can be shipped internationally after an easy checkout process.

In January, UWW and RUDIS announced an eight-year partnership beginning 2025. The collaboration marked a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

RUDIS, founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.