#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

Meskout elected UWW Africa Council President for third time

Tuesday, April 29, 2025 - 05:05 By United World Wrestling Press

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CASABLANCA, Morocco (April 28) -- Fouad MESKOUT was elected as the President of the UWW Africa Council for a third time after he won the election held Monday.

The UWW Vice President was among the eight candidates who contested to be members of the Africa Council. Meskout won with a thumping majority while six other members of the Executive Board were also re-elected.

The elections, held on the sidelines of the African Championships which begins Tuesday, received eight nominations for seven spots and saw 31 voters with 17 being the majority.

UWW AfricaThe seven elected members of the UWW Africa Council. (Photo: United World Wrestling Federation / Amirreza Aliasgari)

Elected members

Fouad MESKOUT (MAR)
Mohamed ELSAYED (EGY)
Nestor RAVELOSON (MAD)
Allahjabo OWLO (SUD)
Honore ALLOU (CIV)
Ngom MALICK (SEN)
Urbaine SISSA MBEDY (CMR)

The elected members decided to re-elect Meskout as the President. Sissa Mbedy was elected as the Vice-President while Elsayed was named Secretary General. Raveloson will take the role of Joint Secretary General.