#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Strength Through Solidarity: Palestine, Jordan Partnership Strengthens Wrestling Development

By United World Wrestling Press

AMMAN, Jordan (February 10) -- A two-week wrestling development program aimed at strengthening wrestling in Palestine concluded on January 25, marking the completion of the first phase of the Development of National Sport System (DNSS) in Wrestling framework. 

The program, held from January 11 to 25 in Amman, Jordan, brought together 17 Palestinian participants, including athletes and coaches. The initiative was organized through a partnership between Olympic Solidarity and United World Wrestling, with logistical and technical support from the Jordan Wrestling Federation.

The coaching course and training camp were delivered by Hassan MADANY (EGY) and Ahmed KHEDHRI (TUN), both UWW-certified educators and wrestling experts in the region.

Palestine

The training course featured a combination of classroom instruction and on-mat technical training, designed to advance coaching standards while improving wrestling performance. The program also included practical teaching sessions, during which participants learned how to introduce and teach new skills using key factors and Discovery Games, supported by continuous evaluation to monitor learning progress.

Practical training emphasized foundational wrestling skills, including stance, movement, and level transitions. Participants practiced core offensive and defensive techniques, including single-leg and double-leg takedowns, grip control, sprawls, and pinning combinations.

The program also incorporated instructional methodology workshops, where participants practiced introducing new techniques using structured teaching models and game-based learning strategies, supported by continuous performance assessments.

The theoretical component covered wrestling fundamentals, including rules, terminology and technical principles, alongside broader athlete welfare subjects such as safety protocols, risk management, safeguarding measures and anti-doping education. Other sessions also explored coaching communication strategies and methods for identifying performance indicators critical to technical development, particularly for youth and beginner athletes.

Palestine

United World Wrestling Asia Council President Mohammad AWAMLEH and Palestine Wrestling Federation President Firas DOUDIN attended the program. 

"I express my sincere appreciation to Olympic Solidarity and United World Wrestling for their continued support of the Olympic Development Program," Doudin said. "It plays an important role in strengthening wrestling structures in Palestine. I thank the educators for their professionalism and commitment, as well as the Jordan Wrestling Federation and the UWW Asian Council leadership for their support and cooperation."

Participants described the course as a valuable learning experience, highlighting the quality of instruction, the balance between theory and practice, and the progressive on-mat training approach.

Palestine

The execution of the program marks a crucial step in developing coaching and wrestling in Palestine, demonstrates solidarity, and reflects UWW’s commitment to sustainable wrestling development worldwide.