#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

UWW Playlist: Best of World and Olympic Champion Susaki

Monday, February 9, 2026 - 09:31 By United World Wrestling Press

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JAPAN (February 9) -- Yui SUSAKI (JPN) is on path to greatness. The Japanese wrestler managed to showed up on the wrestling when won three back-to-back U17 world titles from 2014 to 2016.

While many would take time to jump to senior level, Susaki wrestled at the 2017 Paris World Championships aged 17 years and won gold medal at 48kg. She would seen beat Mariya STADNIK (AZE) at the Klippan Lady Open before winning gold at 2018 World Championships. Two U20 world titles further strengthened Susaki's resume as she remained unbeaten in international wrestling.

At the 2020 Tokyo Olympics, Susaki claimed her first Olympic gold, without giving up a point and etched her name in history.

WATCH THE BEST OF YUI SUSAKI (JPN) HERE

And it had to be Susaki to complete the Golden Grand Slam of wrestling. After winning U17, U20 and senior world titles, and Olympic gold, she needed to win the U23 world title to complete the Slam. In October of 2022 in Pontevedra, Spain, Susaki would go on to become the first wrestler in history to achieve the feat.

At the 2024 Paris Olympics, four-time world champion Susaki suffered her first international loss to Vinesh PHOGAT (IND), which remains her only loss in international career.