#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Obituary, #UnitedWorldWrestling

Former UWW Sec Gen Dusson passes away

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (May 29) -- Former United World Wrestling General Secretary and Hall of Fame member Michel DUSSON passed away Thursday aged 90 years.

Dusson served wrestling for close to 65 years in different positions including being a referee, President of Federation Francaise de Lutte and Secretary General of UWW from 1982 to 2022.

UWW President expressed his condolences on the demise of Dusson and thanked him for his service to wrestling.

"Dusson was a true steward of the sport of wrestling," Lalovic said. "He dedicated his life to it and served across many eras. We are forever indebted to his unwavering commitment and lifelong dedication to wrestling."

Before being appointed the Secretary General in 1982, Dusson was the Bureau member of UWW (then FILA) from 1980. He began his referee career in 1959 and remained one till 1980, officiating the 1976 Olympic Games in Montreal.

He also served as the member of the French Olympic Committee for 12 years besides being appointed as the CAS Arbitrator from 1984 to 1992.

While he made numerous contribution to grow and improve wrestling over the years, Dusson played a major role in bringing Women's Wrestling to the Olympic program.

In 2018, he was inducted into the UWW Hall of Fame at a ceremony on the eve of the World Championships in Budapest, Hungary.

UWW expresses its condolences to the Dusson family.