#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleZagreb

Zagreb Open: Leydecker Makes Senior Debut with 53kg Gold

By Vinay Siwach

ZAGREB, Croatia (February 7) -- If Japan swept the gold medals in Women's Wrestling on day three of the Zagreb Open on Friday, day four on Saturday was a different story. Japan failed to win any gold medal as four different countries crowned champions.

U20 world champion Everest LEYDECKER (USA) threw her name in the mix at 53kg by winning gold in her first senior event. MANISHA (IND), Asian champion at 62kg, moved down to 57kg and managed to win gold in Zagreb.

At 72kg, Buse TOSUN (TUR) had a tough path but she managed find a way and win gold after beating Diksha MALIK (IND), 5-2, i the finals. The final gold of women's went to Alexandra ANGHEL (ROU) who pinned Tristan KELLY (USA), via fall (9-1)..

Leydecker, just 18 years old, secured a one-sided victory over Roksana ZASINA (POL) in the final. She managed to score three takedowns and one point for activity clock against Zasina.

This was the American's first-ever senior event internationally but she showed no signs of being overawed by the situation.

In the semifinals, Leydecker faced two-time world bronze medalist ANTIM (IND) and rallied on her one takedown to win the match 2-2 on criteria.

While the norm is to move up weight classes as wrestlers try and adjust into the Olympic weight, Manisha decided to move down from 62kg to 57kg. The decision could backfire but on Saturday, Manisha showed no mercy to her opponents and winning the gold medal at 57kg.

Facing Himeka TOKUHARA in the final, Manisha gave no chance to the Japanese in the final and two points in the first period and one in the second to close out a 3-0 blanking.

Alexandra ANGHEL (ROU) brought the best for the last as she pinned Tristan KELLY (USA) in the 76kg final and capture a gold medal for Romania. Two huge throws resulted in four-points and after the second throw, Anghel held Kelly on the mat to secure the fall and the gold medal.

Paris bronze medalist Buse TOSUN (TUR), wrestling at 72kg, captured the season-opening Ranking Series gold after comfortably beating Diksha MALIK (IND), 5-2, in the final.

RESULTS

53kg
GOLD:  Everest LEYDECKER (USA) df. Roksana ZASINA (POL), 7-0

BRONZE: Umi IMAI (JPN) df. Annika WENDLE (GER), via forfeit
BRONZE: ANTIM (IND) df. Anjali KACHHAWA (IND), 10-0

57kg
GOLD: MANISHA (IND) df. Himeka TOKUHARA (JPN), 3-0

BRONZE: Amanda MARTINEZ (USA) df. Elvira SULEYMAN (TUR), 11-0
BRONZE: Amory ANDRICH (GER) df. Tindra DALMYR (SWE), 4-2

72kg
GOLD: Buse TOSUN (TUR) df. Diksha MALIK (IND), 5-2

BRONZE: Zahra KARIMZADA (AZE) df. Mahiro YOSHITAKE (JPN), 4-1
BRONZE: Veronika VILK (CRO) df. Kristina BRATCHIKOVA (UWW), via inj. def.

76kg
GOLD: Alexandra ANGHEL (ROU) df. Tristan KELLY (USA), via fall (9-1)

BRONZE: Kendra DACHER (FRA) df. PRIYA (IND), via fall (6-0)
BRONZE: Yasuha MATSUYUKI (JPN) df. Shauna KUEBECK (CAN), 10-0

Greco-Roman

77kg
GOLD: Ali OSKOU (IRI) df. Zoltan LEVAI (HUN), 9-1

BRONZE: Robert FRITSCH (HUN) df. Temuri ORJONIKIDZE (GEO), 4-0
BRONZE: Abdullo ALIEV (UZB) df. Stoyan KUBATOV (BUL), 1-1

87kg
GOLD: Istvan TAKACS (HUN) df. Tamas LEVAI (HUN), 3-1

BRONZE: Erik SZILVASSY (HUN) df. Payton JACOBSON (USA), 2-1
BRONZE: Mukhammadkodir RASULOV (UZB) df. Matej MANDIC (CRO), 6-1