#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Development

South-East Asia & Oceania Education Week: A Vital Step in Wrestling Development

By United World Wrestling Press

PERTH, Australia (October 14, 2024) – The South-East Asia & Oceania Education Week, held in Perth from September 30 to October 4, marked a significant milestone in the growth and development of wrestling across the region. Representatives from seven Oceania nations—Australia, New Zealand, Samoa, Solomon Islands, Nauru, Tahiti, and the Marshall Islands—and a participant from Singapore gathered to foster collaboration and enhance wrestling expertise. For many, it was their first UWW certification in years, adding even more impact to the event.

The week was packed with essential courses focused on both technical and administrative skill development. The Level 3 Coaching Course, led by UWW Educator and USA Wrestling Gold Level Coach Marty Huack, provided advanced coaching strategies, emphasizing elite training methodologies and periodization. Participants gained valuable insights to elevate their coaching approaches and optimize athlete performance at the highest levels of competition.

The Level 2 Referee Course, delivered by UWW 1S Referee and local expert Stefan Rudevics, focused on refining officiating skills. Attendees deepened their understanding of rules, decision-making processes, and match management, significantly enhancing their capabilities for future tournaments. Additionally, Youssef Bouaziz, a UWW IT Specialist, led an IT Course that equipped participants with the digital tools essential for modern sports administration, including proficiency in the Arena platform for managing both national and international events.

AUSParticipants pose for a photo after the conclusion of The South-East Asia & Oceania Education Week. (Photo: United World Wrestling)

One of the week's standout moments was the opportunity for referees and IT participants to apply their newly acquired skills at the Australian Youth National Championships, which ran concurrently with Education Week. This live event setting allowed participants to gain hands-on experience, reinforcing their training and building confidence in real-time scenarios.

Feedback from the attending nations emphasized the significant professional growth experienced by participants, who valued the interactive, hands-on format of both the coaching and refereeing courses. The IT course, which focused on leveraging the Arena platform, was also highly praised for its practical application. During a feedback forum at the event's conclusion, participants expressed strong enthusiasm for future educational opportunities, reflecting their dedication to ongoing development.

Beyond technical training, Education Week fostered a deeper sense of unity and collaboration within South-East Asia and Oceania wrestling communities. By bringing together representatives from across the region, the event strengthened relationships and reinforced a collective ambition to raise wrestling standards. This spirit of cooperation enhanced individual skills while laying the groundwork for future growth and partnerships.

The success of South-East Asia & Oceania Education Week underscores the importance of regional collaboration in advancing wrestling development. We look forward to welcoming even more participants in future editions as we continue to elevate the sport across South-East Asia and Oceania.