#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

UWW updates eligibility criteria for Russia, Belarus wrestlers

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (September 25) -- The United World Wrestling Bureau has decided to update the eligibility criteria for wrestlers and support staff from Russia and Belarus.

UWW had announced eligibility criteria for Russian and Belarussian wrestlers and staff in 2023. However, the Bureau met on September 24 [Tuesday], to review the same and approved the updated criteria.

For future UWW tournaments, only evidence of direct military participation in the war against Ukraine or public declarations [in written or orally] in support of the war and/or of their promoters or participants will be considered to declare an athlete as ineligible.

UWW will also re-examine all cases, according to the new criteria, that had earlier been declared ineligible.

The eligible Russian and Belarussian wrestlers and support staff will continue to compete under the neutral flag as Individual Neutral Athletes.  UWW anthem will be used for ceremonies but no reference to the flag, symbols or coat of arms of Russia and Belarus will be authorized.

The Bureau, however, did not decide on the return of international competition to Russia and Belarus.