#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#BeachWrestling

Beach Wrestling: Ukraine, U.S. best at U17 World Championships

By United World Wrestling Press

KATERINI, Greece (September 21) -- Ukraine and the United States emerged as the best teams at the Beach Wrestling World Championships at the U17 level in the men's and women's categories respectively.

The U17 and U20 World Championships was held in Katerini over eight weight classes in men's and women's categories. Ukraine won the men's part while the U.S. claimed the team title in women's despite not winning a gold medal in four weight classes.

Romania won two gold medals in the men's U17 with Lucian SOMANDRU (ROU) beating Christos XENAKIS (GRE), 3-0, in the 50kg final and Magor LORINCZ (ROU), who had finished ninth last year, dominated Yurii PYHULSKYI (UKR) in the 80kg, winning the gold medal 5-0.

The two other gold medals were won by Mirzakhan GASHYMOV (UKR) and Anri GOGUADZE (GEO) at 60kg and 70kg respectively.

Gashymov was the gold medalist as Ukraine swept the podium, winning the silver and bronze medals as well. He defeated Nazar VELINSKYI (UKR), 4-1, in the final.

Goguadze also faced compatriot Koba GOGUADZE (GEO) in the 70kg final and won the final via superiority.

Ukraine finished with 72 points to finish first with Romania second with 56 points. Georgia was third with 49 points.

The team title race was closer in women's as the U.S. finished first with 60 points with three silver medals. France, with two gold medals, managed to finish with 50 points and at the second spot. Ukraine was third with 39 points.

The 40kg weight class saw only two participants with Alexandra COVACI (ROU) beating Alina MACI (ROU), 3-1, in the final. Romania only got 25 team ranking points for the gold medal.

France won the gold medals at 60kg and 70kg. Thea ROUSSEL (FRA) defeated Kennedie SNOW (USA), 4-0, in the 60kg final to deny the U.S. a gold medal. A few minutes later, Lise LANDOUZY (FRA) defeated Piper ZATECHKA (USA), 3-0, in the 70kg final to give France a second gold.

The U.S. also had a finalist at 50kg but Reisa KOJIMA (JPN) dominated the final to beat Jayden KELLER (USA), 4-1, to win a gold medal for Japan as well.

RESULTS

U17 Men's BW

50kg
GOLD: Lucian SOMANDRU (ROU) df. Christos XENAKIS (GRE), 3-0

BRONZE: Stanislav DIACONU (MDA) df. Oleksandr KARA (UKR), 3-1

60kg
GOLD: Mirzakhan GASHYMOV (UKR) df. Nazar VELINSKYI (UKR), 4-1

BRONZE: Stepan MINCHEV (UKR) df. Benjamin GRAHAM (USA), via fall

70kg
GOLD: Anri GOGUADZE (GEO) df. Koba GOGUADZE (GEO), 4-1

BRONZE: Dmytro KURSENKO (UKR) df. Dmytro YEMETS (UKR), 3-2

80kg
GOLD: Magor LORINCZ (ROU) df. Yurii PYHULSKYI (UKR), 5-0

BRONZE: Charilaos CHAITIDIS (GRE) df. Andrii PAVLIUK (UKR), 4-2

U17 Women's BW

40kg
GOLD: Alexandra COVACI (ROU) df. Alina MACI (ROU), 3-1

50kg
GOLD: Reisa KOJIMA (JPN) df. Jayden KELLER (USA), 4-1

BRONZE: Oleksandra KARBOVSKA (UKR) df. Sarina GUNN (USA), 3-0

60kg
GOLD: Thea ROUSSEL (FRA) df. Kennedie SNOW (USA), 4-0

BRONZE: Georgia CHASAMPALIOTI (GRE) df. Alina SVIRKO (UKR), 4-2

70kg
GOLD: Lise LANDOUZY (FRA) df. Piper ZATECHKA (USA), 3-0

BRONZE: Sadie EVANS (USA) df. Anna NITSEVYCH (UKR), 4-0