#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#AmateurMMA, #Pankration

First-ever World Amateur MMA Championships to be held in Novi Sad

Friday, May 9, 2025 - 12:39 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (May 8) -- The World Grappling and Amateur MMA Championships will be held in Novi Sad from October 15 to 19.

United World Wrestling will organize the World Grappling Championships on October 15 and 16 and the first-ever World Amateur MMA Championships from October 17 to 19 in Novi Sad, Serbia. Both these competition will be organized only in the senior category.

The Youth World Championships in Pankration, Amateur MMA and Grappling will also be organized by UWW in Greece. The dates for the Youth World Championships will be communicated later.

According to new structure, UWW will conduct Amateur MMA for U20 and Senior age-group while Pankration is limited to U17 and lower age-groups.

To test the revised ruleset, UWW will also conduct two international tournaments in all styles.

The first tournament will be held in Andijan, Uzbekistan from June 1 to 4. Grappling will be held in U17, U20 and Senior age-groups, Pankration in U17 and Amateur MMA in U20 and Senior age-groups.

The second international tournament will be held in Poland in June. The exact dates for the tournament will be communicated by UWW later.

For full list of events, refer to uww.org/events.