#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

Lalovic awarded 'Dustlik' Order by Uzbekistan

Tuesday, October 14, 2025 - 17:17 By United World Wrestling Press

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TASHKENT, Uzbekistan (October 14) -- United World Wrestling President Nenad LALOVIC was awarded the Dustlik Order by President of Uzbekistan Shavkat MIRZIYOYEV on Monday in the Uzbekistan capital.

Lalovic was on an official visit to Uzbekistan and was awarded the order for significant contribution to the development of mass sports and support for martial arts in Uzbekistan.

During the meeting, Lalovic and Mirziyoyev also discussed increasing co-operation between UWW and Uzbekistan, providing expert support and promoting sports in the country, mainly wrestling, Kurash, and Mixed Martial Arts.

Uzbekistan, a country with rich history of wrestling, has seen exceptional results recently with its Greco-Roman team finishing inside top three in the world at various World Championships. It also won the Freestyle 74kg gold medal at the Paris Olympics through Razambek JAMALOV (UZB) who ended the 20-year drought for gold. 

The recent success was also a point of discussion during the meeting in Tashkent with Mirziyoyev briefing Lalovic about Uzbekistan's success.

According to Uzbekistan media, the discussions were also around hosting major continental and world championships in Uzbekistan, establishing a Regional Wrestling Academy under UWW and partnership opportunities in sports medicine, nutrition, psychology, and other priority areas.