#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestlePontevedra

Wrestling legend Medved, three-time Olympic champion, passes away aged 86

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (September 2) -- Aleksandr MEDVED, the most successful Freestyle wrestler with 10 Olympic and World Championships gold medals, died on Monday aged 86 years.

Medved made his international debut at the 1961 World Championships, where he won bronze in the 87kg weight class. A year later, he jumped to 97kg and won the gold medal at the World Championships.

Barring 1965, Medved won all the World Championships gold medals from 1962 to 1971, majorly competing in the +100kg. He was considered small for the weight class, yet he dominated it for more than a decade.

Apart from winning seven gold medals, Medved also won a silver medal (1965) and a bronze medal (1961) at the World Championships.

Aleksandr  MEDVEDAleksandr  MEDVED as a referee in a wrestling bout. (Photo: IMAGO / ITAR-TASS)

"The passing of Aleksandr saddens us," United World Wrestling President Nenad LALOVIC said. "He was an ambassador of our sport and his achievements show that the world regarded him as the best."

"It's a great loss to the wrestling world and we are with the Medved family in this time of grief."

Medved won his first Olympic gold medal in 1964 at the Tokyo Olympic Games in the 97kg weight class. He repeated as the Olympic champion in the +97kg at the 1968 Mexico City Olympic Games, beating Osman DURALIEV (BUL). The two met in the 1972 Munich Olympic Games in the +100kg final and Medved defeated Duraliev again to win his third Olympic gold medal.

He also has three European Championships titles as well.

After retiring from the sport, Medved was actively involved in coaching. He was inducted into the UWW Hall of Fame in 2003.

United World Wrestling expresses its condolences to the Medved family.