#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

Julfalakyan re-elected as UWW Athletes' Commission President

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 1) -- Arsen JULFALAKYAN has been re-elected President of the United World Wrestling Athletes’ Commission, securing a second term from 2025 to 2029.

The London Olympic silver medalist, who first took office in 2021, was the sole candidate for the position following the Athletes’ Commission elections held during the World Championships in Zagreb.

As President of the Commission, Julfalakyan will serve as the voice of wrestlers and represent their interests at the UWW Bureau and Congress. He will also represent athletes at the IOC Athletes’ Forum, WADA, and other international organizations.

"I am grateful to the entire wrestling community for trusting me with the privilege of representing them in the UWW Bureau and on the world stage," Julfalakyan said. "I’ll do my best to carry out this mission with dignity and ensure your voice is heard worldwide.

“Special thanks to UWW President Nenad Lalovic, Bureau members, and all national federations for their support. I would also like to take this opportunity to strongly encourage wrestlers to stay actively engaged with the UWW Athletes’ Commission.”

The elections for the Athletes' Commission were held during the World Championships in Zagreb from September 12 to 20 in which nine members, including four women, were elected. These nine members are:

Arsen JULFALAKYAN (ARG)
Yui SUSAKI (JPN)
Tamas LORINCZ (HUN)
Aisuluu TYNYBEKOVA (KGZ)
Hassan YAZDANI (IRI)
Maria PREVOLARAKI (GRE)
Abdellatif MOHAMED (EGY)
Jessica LAVERS-McBAIN (AUS)
Nicolaas DE LANGE (RSA)

Following the election, UWW called for candidates for the presidency. As the sole applicant, Julfalakyan was elected unopposed and will continue as President of the Athletes’ Commission. UWW congratulates Julfalakyan on his re-election.

For any queries regarding the election or the functioning of the Athletes Commission, please contact UWW Secretariat.