#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

UWW and Inspire Institute of Sport sign MoU to advance wrestling development in India

Tuesday, August 27, 2024 - 10:01 By United World Wrestling Press

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PARIS (August 27) -- United World Wrestling (UWW) and the Inspire Institute of Sport (IIS) have signed a Memorandum of Understanding (MoU) during the 2024 Paris Olympic Games. The MoU was signed at the Wrestling House, UWW's hospitality venue, located on a boat next to the iconic Eiffel Tower.

This strategic partnership is designed to foster collaboration and enhance the development of wrestling in India by establishing a framework for mutually beneficial programs, projects, and activities. The MoU reflects the commitment of both UWW and IIS to support elite and pre-elite wrestling athletes, as well as suitably qualified coaches in India.

IIS, a charitable trust dedicated to social development through sports, education, and health, operates a state-of-the-art high-performance training center in Vijayanagar, Karnataka. The facility meets international standards and is focused on promoting Olympic sports in India, providing young talents with the resources and training necessary to succeed.

The institute is prominent in developing wrestling, among other sports, in India. Olympic bronze medalists Bajrang PUNIA (IND) and Sakshi MALIK (IND) have been associated with it in past. Recently, IIS trainees World Championships bronze medalist ANTIM (IND) and Nisha DAHIYA (IND) wrestled at the Paris Olympics.

Nikhil PILANAGOILA (IND)Nikhil PILANAGOILA (IND), left, will compete at the U20 World Championships. (Photo: United World Wrestling / Kadir Caliskan)

At the age-group level, IIS has supported U20 Asian Championships gold medalists Dhanshri FAND (IND) and NITIKA (IND). Former U20 World Championships medalist HARSHITA (IND), U17 world medalist Jaskaran SINGH (IND), U23 Asian champion RADHIKA (IND) and Nikhil YADAV (IND), who will participate in the upcoming U20 World Championships in Spain are all out of the IIS stable.

UWW's involvement in this partnership is part of its broader strategic global development plan, which aims to elevate the sport of wrestling worldwide, with a particular focus on supporting the growth of wrestling in India.

Both UWW and IIS are eager to begin this collaborative journey, confident that their joint efforts will contribute significantly to the success and international recognition of Indian wrestling. Their joint efforts will contribute significantly to the success and international recognition of Indian wrestling.