#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

UWW President Lalovic elected ASOIF Vice-President

Friday, July 11, 2025 - 13:22 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (July 11) — United World Wrestling President Nenad LALOVIC has been elected as the Vice-President of Association of Summer Olympic International Federations (ASOIF).

Lalovic, a member of the International Olympic Committee [IOC] since 2015, has been a member of Summer Olympic International Federation (IF) representative to the IOC Executive Board in 2022. He is also a member of the World Anti-Doping Agency Executive Committee.

“I am honored to be elected by my peers to the position of Vice President of ASOIF,” Lalovic said. “I take great pride in representing the Summer International Federations and in contributing to their future well-being. In an ever-evolving sporting landscape, it is essential that we strike the right balance between honoring tradition and embracing innovation. I look forward to working with all stakeholders to ensure that our federations continue to thrive and lead with purpose.”

Earlier in June, Lalovic was re-elected as Council member of ASOIF at its 49th General Assembly convened on June 11 in Lausanne, Switzerland.

“We had a very constructive meeting and I look forward to working closely with my Council colleagues to represent the interests of our member federations and help strengthen the Olympic Movement and sports at large. I’d also like to warmly congratulate Nenad Lalovic on his election as ASOIF Vice President, following his re-election as Council member during our recent General Assembly,” ASOIF President Ingmar DE VOS said.