#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Development

Wrestling completes tree-planting initiative in Casablanca

Monday, June 30, 2025 - 11:52 By United World Wrestling Press

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CASABLANCA, Morocco (June 30) --- A tree-planting initiative was organized in Casablanca in partnership with local authorities. This initiative aimed to raise participants’ awareness of the environmental emergency and the role of sport in combating climate change.

“Planting a tree is sowing a promise. Today, we plant for tomorrow, just as we train today for tomorrow’s medals,” said Assad Ouassama a young Moroccan wrestler participating in the camp, with emotion.

An educational session on environmental protection in sport also took place on April 25, continuing eco-responsible momentum.

A Fraternal Atmosphere and a Family Spirit

Beyond the technical and educational aspects, this camp provided many athletes with the opportunity to build lasting bonds with their fellow African counterparts.

“I leave not only stronger, but with lifelong friends. Camps like this strengthen our continental identity and spirit of unity,” emphasized Rahman Sesay ABDUL, a Sierra Leonean coach attending the training camp.

The warm atmosphere and high-quality exchanges confirmed the value of this holistic approach to sports training.

Toward a New Model of Sports Organization in Africa

By combining sporting excellence with educational values and social engagement, United World Wrestling is promoting an innovative model for competitions across the African continent.

“Casablanca 2025 is not just a competition; it’s a turning point. By integrating these educational dimensions, we are building a sustainable ecosystem for wrestling in Africa,” concluded Fouad Meskout, President of UWW Africa.

A Lasting Legacy for Casablanca and Africa

As the African Championships opened in an atmosphere of commitment and unity, the training camp organized by UWW stood out as a model to follow. It demonstrated that athletic performance can -- and should -- be paired with social and environmental consciousness.