#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleAthens

Wrestling U17 World Championships: Day 6 Freestyle Live

By Vinay Siwach

ATHENS, Greece (August 2) -- The final full day of the U17 World Championships will see the final five weight classes in Freestyle. Wrestling will continue in 45kg, 51kg, 60kg, 71kg and 92kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 5 RESULTS

The semifinals of these weight classes will begin at 17:00 hours local time and medal bouts in 48kg, 55kg, 65kg, 80kg and 110kg will begin at 18:00 hours local time.

14:45: Samuel SANCHEZ (USA) is back in the semifinals, at 51kg, after taking out Temuri TUTARASHVILI (GEO) 12-1. Sanchez is chasing his second straight world title.

14:40: Mirjalol MUKAMMILOV (UZB), down 1-1 on criteria, spins behind and gets Riku FURUSAWA (JPN) down for a two-point takedown and a 3-1 win at 45kg. He will wrestle in the semifinals.

14:35: Keegan BASSETT (USA) breaks Bakdaulet AGABEK (KAZ) and gut wrenches Agabek for 15-4. He celebrates like he is breaking a stick with his knee

14:25: Yeghishe MOSESYAN (ARM) hits a front headlock in the final second to beat Omer GUL (TUR) 9-8 and enter the 71kg semifinals. Mosesyan never gave up attacking and got his win.

14:10: SITENDER (IND) with a counter attack for four and sends Arian MEHRALIZADEH (IRI) flying for four points and wins his 60kg bout 5-5. Mehralizadeh is devasted and runs off the mat.

13:30: Ulugbek RASHIDOV (UZB) is into the quarterfinals at 51kg! He blanks Ramal MIRHUSEYNOV (AZE) 11-0 using a lace. Comfortable win for the world champion!

13:20: Samuel SANCHEZ (USA) is looking extremely good at 51kg. The world 45kg champion gets past Bugra KAVAK (TUR) 9-3 and is now into the quarterfinals.

13:00: Yeghishe MOSESYAN (ARM) stuns Zubair BAGILOV (UWW) at 71kg, 8-3! Bagilov could never finish his shots and Mossyan had a huge four-pointer in the second period which changed the momentum of the match. 

12:45: In a battle of European silver medalist and bronze medalist, Omer GUL (TUR) takes out silver medalist Ihor OLIINYK (UKR) at 71kg. Gul was trailing 4-0 but front headlock for four and later another headpinch for four to win 9-4. 

12:40: Not to be for European silver medalist Hasan HASANOV (AZE) at 60kg. Rihito HIURA (JPN) blanks him 7-0 to advance to the quarterfinals. Hiura looks the one to beat at this weight class.

12:25: Nathan NASH (CAN) is absolutely ecstatic after getting a fall over Hamlet ANTONYAN (ARM) at 60kg! Nash is a Pan-Am bronze medalist this year.

11:45: European U17 champion Said PASHAYEV (AZE) must have been struggling off the mat otherwise there is no reason to explain his 5-4 win against Abderrahmane MEZITI (ALG) at 92kg. He was down 4-3 with five seconds remaining but manages to get a takedown on the edge to win 5-4.

11:30: Two world champions and two dominating wins! World 45kg champion Samuel SANCHEZ (USA) smashes Georgi SPASOV (BUL), 10-0 and then Ulugbek RASHIDOV (UZB) gut-wrenches Dhanraj JAMNIK (IND), 10-0, as well. Both Sanchez and Rashidov are at 51kg.

11:15: Hasan HASANOV (AZE), European silver medalist, keeps Fakhriddin NASRIDDINOV (UZB) at bay and wins his 51kg bout 6-2. Nasriddinov made several attempts to score points but Hasanov was solid in defense.

11:00: Arian MEHRALIZADEH (IRI) takes out returning silver medalist Frederick BACHMANN (PUR) at 51kg, 8-4. Bachmann got two takedowns in the match but Mehralizadeh was never looked in trouble.

10:50: Bekassyl ASSAMBEK (KAZ), Asian U17 champion, uses the gut-wrench and wins his 60kg bout Ashton BESMER (USA)

10:30: Welcome to another day of U17 World Championships in Athens, Greece. The five Freestyle weight class in action are 45kg, 51kg, 60kg, 71kg and 92kg.