#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

Wrestlers, coaches successfully complete ITA anti-doping seminars

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 25) -- In it's aim to empower wrestlers and others to play clean, United World Wrestling was of the leading International Federations in the International Testing Agency's IF webinar series on anti-doping.

After the completion of the series, a total of 1906 certificates were delivered to wrestlers, coaches and support staff related to wrestling.

The ITA webinar series consisted of three sessions, held every Wednesday from April 9, moderated by either anti-doping specialists or former Olympians.

UWW made it mandatory for all wrestlers participating in the U17, U23, and Senior World Championships, as well as for wrestlers included in the Registered Testing Pool [RTP] list.

This was a significant jump for UWW in the sheer number of participants of the webinars. Last year, for the first season of the ITA IF webinar series in collaboration with UWW, participation was mandatory for wrestlers competing at the World U20 Championships in Pontevedra.

This was also the first time that UWW asked the athletes participating in Grappling and Pankration/Amateur MMA styles to attended the webinars, another leap in guiding, educating and informing the community on anti-doping rules and responsibilities.

All National Federations were made aware of these webinars through a circular from UWW.

"Clean sport education is a cornerstone for clean sport. UWW is bound by the World Anti-Doping Code to plan, implement and promote education, and it remains committed to safeguarding athletes’ health and the integrity of its sport. As part of the global anti-doping movement led by WADA, UWW is also part of a collaborative worldwide movement for doping-free sport. In line with this, all associated Grappling & Pankration Federation must understand and recognize their role and put into place the rules, policies and systems necessary to fulfil their duties under UWW Anti-Doping Rules. UWW Associated Grappling & Pankration Federations are also responsible for providing anti-doping education to ensure that athletes receive proper guidance on clean sport," the circular read.