#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleZagreb

Valiev outsmarts Sidakov again to reach Worlds final

By Vinay Siwach

ZAGREB, Croatia (September 14) -- For five minutes and 50 seconds in both the 74kg semifinals, there was little indication that the results will change. But 10 seconds were enough for Chermen VALIEV (ALB) and Kota TAKAHASHI (JPN) to change the outcome.

Valiev was down 4-2 against Zaurbek SIDAKOV (UWW) but managed to elevate the latter's leg from an attack before tripping him on the edge for a two-point takedown, taking a 4-4 criteria lead with three seconds remaining.

Sidakov tried a desperate attack but gave up another takedown even in that short time as Valiev reached his first-ever World Championships final on debut in Zagreb, Croatia.

Takahashi was down 4-1 against Taimuraz SALKAZANOV (SVK) but the Japanese scored a takedown and turned Salkazanov through a gut-wrench to lead 5-4. He still had 6 seconds to defend and he managed to do it with ease. Slovakia challenged for fleeing from Takahashi but that was lost which added an additional point to make it 6-4.

Valiev and Takahashi, both with clutch wins, will now clash in the 74kg final for the world title on Monday.

Three other weight classes were also in action on Sunday and the United States was the only country to put two wrestlers in the finals -- Levi HAINES (USA) at 79kg and Trent HIDLAY (USA) at 92kg.

Haines, who stunned world champion Akhmed USMANOV (UWW) in the quarterfinals, scored a controlled 4-1 victory over Suldkhuu OLONBAYAR (MGL) in the semifinals. Olonbayar got the first point via passivity of Haines but the U.S. wrestler scored a counter exposure for two points and take a 2-1 lead.

He scored a ankle pick for another two-point takedown and defended his 4-1 lead for the win and reach the final, a surprise in a tough 79kg bracket.

On Monday, he will try to stop Georgios KOUGIOUMTSIDIS (GRE) from becoming Greece's first-ever wrestling world champion in history. The European champion from Greece showed some of the most high-paced wrestling in the semifinal against world silver medalist Mohammad NOKHODI (IRI) to win 8-3.

Nokhodi, was often stood squared-up, had no answered to Kougioumtsidis' constant attacks as the Greece wrestlers led 6-3 at the break. He scored a single-leg takedown in the second period and won 8-3.

Hidlay, who has switched levels in his career this year, reached the final at 92kg after destroying world silver medalist Osman NURMAGOMEDOV (AZE), 15-4, in the semifinals.

Nurmagomedov was in the match when the score was 5-4 with 2:23 left but Hidlay switch gears since, scoring a go-behind, a feet-to-back four-pointer and a takedown to finish with a technical superiority win.

He will face Amanula GADZHIMAGOMEDOV (UWW) for the gold medal after Gadzhimagomedov managed to hold off Amirhossein FIROUZPOUR (IRI) for an 11-6. Firouzpour, who had multiple age-group world titles, kept shooting for Gadzhimagomedov's legs but the UWW wrestler kept countering those attack with lift exposures.

Gadzhimagomedov then sealed the win with stepout, handing him a 9-6 lead and a takedown finishing the match 11-6.

Harutyunyan pinned after Lee heroics

Arsen HARUTYUNYAN (ARM) undoubtedly had the most impressive win of the morning session when he defeated Olympic silver medalist Spencer LEE (USA) 14-3 in the quarterfinals.

The win put Harutyunyan as the favorite to advance to the final at 57kg. However, Asian champion Chongsong HAN (PRK) had different ideas. He hit a lateral drop on Harutyunyan in the semifinals and secured a fall to enter the final. Han is the first Freestyle wrestler from the DPR Korea to enter the final in 11 years.

Han will now try to become a world champion when he takes on Bekzat ALMAZ UULU (KGZ) in the 57kg final after the Kyrgyz wrestler took it to Paris Olympic bronze medalist Gulomjon ABDULLAEV (UZB), winning 8-0.

Abdullaev seemed to have burnt out from the earlier matches and had little fight left in him as Almaz Uulu scored points at his will in the semifinals including four stepouts.

RESULTS

57kg
GOLD: Chongsong HAN (PRK) vs. Bekzat ALMAZ UULU (KGZ)

SF 1: Chongsong HAN (PRK) df. Arsen HARUTYUNYAN (ARM), via fall
SF 2: Bekzat ALMAZ UULU (KGZ) df. Gulomjon ABDULLAEV (UZB), 8-0

74kg
GOLD: Chermen VALIEV (ALB) vs. Kota TAKAHASHI (JPN)

SF 1: Chermen VALIEV (ALB) df. Zaurbek SIDAKOV (UWW), 6-4
SF 2: Kota TAKAHASHI (JPN) df. Taimuraz SALKAZANOV (SVK), 6-4

79kg
GOLD: Georgios KOUGIOUMTSIDIS (GRE) vs. Levi HAINES (USA)

SF 1: Georgios KOUGIOUMTSIDIS (GRE) df. Mohammad NOKHODI (IRI), 8-3
SF 2: Levi HAINES (USA) df. Suldkhuu OLONBAYAR (MGL), 4-1

92kg
GOLD: Trent HIDLAY (USA) vs. Amanula GADZHIMAGOMEDOV (UWW)

SF 1: Trent HIDLAY (USA) df. Osman NURMAGOMEDOV (AZE), 15-4
SF 2:  Amanula GADZHIMAGOMEDOV (UWW) df. Amirhossein FIROUZPOUR (IRI), 9-6